Industry: Food & Beverage

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Client / Muscle Milk
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Expo West
Specs / 10'x20'

Muscle Milk at Expo West 2026

Muscle Milk engaged MSM to design a purposeful and conversion-driven 10’ x 20’ booth experience for Expo West 2026, centered on the launch and visibility of its reformulated ready-to-drink portfolio. The environment was built to reinforce the brand’s “Protein for All” positioning while driving awareness, product education, and trial. Through bold visual branding, streamlined messaging, and integrated sampling opportunities, the booth created an approachable yet premium experience designed to connect with health-conscious consumers and retail buyers alike.

Muscle Milk 10x20 trade show booth featuring clean, modern design with bold product displays, front sampling counter, illuminated back wall showcasing protein drink varieties, and integrated digital screens highlighting nutritional messaging and brand lineup.

This 10’ x 20’ exhibit delivered a clean, modern retail-inspired environment focused on clarity, function, and product visibility. A front-facing sampling counter created a natural entry point for attendee engagement, while the back wall provided a structured visual system showcasing the full product lineup. Large-scale graphics and nutritional messaging reinforced Muscle Milk’s protein-first positioning, ensuring fast comprehension on a busy show floor. Integrated digital elements added an educational layer, supporting deeper product understanding and strengthening brand credibility in the better-for-you nutrition space.

Muscle Milk 10x20 trade show booth featuring clean, modern design with bold product displays, front sampling counter, illuminated back wall showcasing protein drink varieties, and integrated digital screens highlighting nutritional messaging and brand lineup.
Muscle Milk 10x20 trade show booth featuring clean, modern design with bold product displays, front sampling counter, illuminated back wall showcasing protein drink varieties, and integrated digital screens highlighting nutritional messaging and brand lineup.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Expo West
Specs / 20'x30'

PepsiCo at Expo West 2026

For Expo West 2026, PepsiCo partnered with MSM to design a unified, portfolio-driven exhibit that redefined perceptions of the brand as a leader in better-for-you food and beverage innovation. The booth highlighted PepsiCo’s ongoing transformation, including the removal of artificial dyes and ingredients, while emphasizing the importance of protein and fiber as functional nutrition pillars. Featuring key brands such as SunChips Fiber, Smartfood FiberPop, Quaker Rice Crisps Protein, and Good Warrior Meat Sticks, the space created a cohesive narrative that balanced individual brand storytelling with a strong overarching PepsiCo identity.

This large-scale exhibit was designed as a structured, multi-brand environment that allowed each product line to stand out while maintaining a unified visual identity. A bright, open floor plan and neutral material palette of whites and light wood tones created a clean foundation for bold, backlit brand storytelling. Clearly defined product zones enabled intuitive navigation across the portfolio, while strategically placed sampling stations encouraged direct consumer engagement. The result was a highly functional, education-driven environment that balanced scale, clarity, and brand cohesion.

Let’s bring your brand to life.

Client / Gatorade
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Expo West
Specs / 10'x20'

Gatorade at Expo West 2026

For Expo West 2026, Gatorade partnered with MSM to create a high-impact 10’ x 20’ trade show booth experience designed to bring its evolved brand architecture—Better. Faster. Longer.—to life. The space was strategically developed to introduce and reinforce Gatorade’s future-forward portfolio, including G Lower Sugar, Gatorlyte, and G Longer Lasting. Through a combination of immersive product storytelling, sampling moments, and interactive engagement—including a virtual prize wheel—the booth delivered a dynamic environment that drove both education and brand interaction at scale within a compact footprint.

10x20 Gatorade trade show booth featuring bold orange branding.

This 10’ x 20’ experiential booth was engineered to deliver maximum visibility and engagement within the high-traffic Expo West environment. Bold use of color, led by Gatorade’s signature orange palette, created instant brand recognition while reinforcing performance-driven messaging. Clean sightlines and elevated graphic storytelling ensured product benefits were communicated quickly and clearly. Integrated activation elements, including sampling touchpoints and gamified engagement, encouraged meaningful attendee participation and increased dwell time, turning a compact footprint into a high-energy brand experience.

10x20 Gatorade trade show booth featuring bold orange branding.
10x20 Gatorade trade show booth featuring bold orange branding.

Let’s bring your brand to life.

Client / poppi
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Expo West
Specs / 10'x30'

poppi at Expo West

For Expo West 2026, Poppi partnered with MSM to create an immersive, high-energy trade show experience designed to amplify brand personality and drive mass sampling engagement. Rooted in the brand’s playful and expressive identity, the space—known as the poppiverse—was built to transform traditional booth interaction into a fully immersive journey. The environment combined bold visual storytelling, experiential design, and social-first moments to create a destination that attracted attendees, encouraged participation, and supported large-scale product trial.

The booth was centered around the poppiverse, an immersive experiential environment designed to fully surround attendees in the Poppi brand world. At its core, a mirrored LED tunnel served as a signature activation moment, creating a highly shareable, camera-ready experience that transported visitors off the show floor. The layout balanced spectacle with function, supporting high-volume sampling operations while maintaining space for meaningful buyer and partner engagement. The result was a highly social, high-traffic destination that blended entertainment, branding, and conversion-focused design.

Poppi trade show booth at Expo West featuring an immersive “poppiverse” experience with a mirrored LED tunnel activation, vibrant brand colors, and interactive sampling areas designed for high-energy engagement, photo moments, and social media sharing.
Poppi trade show booth at Expo West featuring an immersive “poppiverse” experience with a mirrored LED tunnel activation, vibrant brand colors, and interactive sampling areas designed for high-energy engagement, photo moments, and social media sharing.
Poppi trade show booth at Expo West featuring an immersive “poppiverse” experience with a mirrored LED tunnel activation, vibrant brand colors, and interactive sampling areas designed for high-energy engagement, photo moments, and social media sharing.
Poppi trade show booth at Expo West featuring an immersive “poppiverse” experience with a mirrored LED tunnel activation, vibrant brand colors, and interactive sampling areas designed for high-energy engagement, photo moments, and social media sharing.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Restaurant Association (NRA) Show
Specs / 50’x50’

PepsiCo at NRA 2025

For the 2025 National Restaurant Association (NRA) Show, PepsiCo’s focus was to highlight some of their latest partnerships and innovation products. The main design challenge was to showcase PepsiCo’s new innovations while also highlighting their well-known beverage and snack brands for current and prospective clients within an engaging booth experience.

Attendees entered the 50’x50’ booth through the Local Eats Zone, which spotlighted PepsiCo’s support of local restaurants and small businesses through a fully built mock restaurant. Nearby, the Drips by Pepsi initiative came to life with iridescent inflatables, interactive 3D photo moments, and a bold custom sampling area. The booth not only captured the attention of show attendees but also showcased PepsiCo’s wide range of offerings in a thoughtfully curated, cohesive experience.

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets & Snacks Expo
Specs / 50’x80’

Ferrero at Sweets & Snacks 2025

For Sweets & Snacks 2025, Ferrero set out to spotlight two major product launches within the 50’x80’ space: Ferrero Rocher squares and Nutella Peanut. 

A dramatic, gold-toned “runway” drew attendees toward the Ferrero Rocher launch, leading into an elegant, immersive space featuring gold-clad brand ambassadors and angled LED lighting designed to capture attention. To showcase Nutella Peanut, attendees sampled the new product, paired it with a variety of snack options, and posed for photos with an oversized Nutella Peanut container set against a display of layered 3D product elements.

Let’s bring your brand to life.

Client / Bare Snacks
Service / Inline/Portable Exhibit
Industry / Food & Beverage
Show / Natural Products Expo West
Specs / 10’x20’

Bare at Natural Products Expo West 2025

For Expo West 2025, the Bare Snacks team aimed to stand out with a booth design that embodied the brand’s core values—natural, sustainable, and real. The goal was to maximize their 200 square-foot space on the show floor to create a lasting impression with conference attendees through sampling, giveaways, and enabling meaningful conversations with consumers. 

This vibrant and inviting 10’x20’ booth for Bare was designed to reflect the brand’s natural essence and core values. Highlights included a custom display wall adorned with fresh fruit, an illuminated logo feature, and a spacious sampling counter—bringing the brand to life in a fresh, engaging way.

Let’s bring your brand to life.

Client / Gatorade
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Strength and Conditioning Association Coaches (NSCA Coaches)
Specs / 20'x20'

Gatorade at NSCA Coaches

In January 2024, Gatorade kicked off the tradeshow season at NSCA Coaches with an immersive journey through the cutting-edge realm of Augmented Reality. With a captivating blend of innovation and interaction, Gatorade not only showcased their products but also orchestrated an unforgettable journey, educating attendees in an extraordinary way.

The NSCA Coaches, a division of the National Strength and Conditioning Association, is dedicated to offering targeted education, resources, and support for strength and conditioning coaches. Given the event’s focus on these professionals, we crafted an experience tailored to their interests.

Augmented Reality stole the spotlight in our booth, but our collaboration with Hawkin’s Dynamics to showcase their state-of-the-art Force Plate jump added to the excitement. Attendees immersed themselves in an AR simulation, diving into a pool of Gatorade orange, bringing in more energy into the booth.

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero at Sweets and Snacks

Ferrero wanted to introduce their new product, Tic Tac Chewy, and differentiate its distinct multi-texture taste adventure! Ferrero not only wanted an impactful display headlining their booth, but they also wanted to catch attendees at the entrance, before they entered the hall. Their goal was to bring to life the texture experience and create a “Candyland” like atmosphere.

The hall entrance featured colorful graphics, larger-than-life products, and Tic Tac shaped floor decals which lead attendees right to the booth space. The display in the booth included two oversized products, a broken pill to illustrate the product texture of the chewy inside, a custom sampling bin for product giveaways, and a 10-foot-tall lighted burst to match the packaging. These elements made Tic Tac Chewy the hero of the Ferrero booth and made for an Instagramable moment!

Let’s bring your brand to life.

Client / Promotion in Motion (PIM)
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

PIM at Sweets and Snacks

The hall was somewhat segmented and we wanted to draw attendees to this booth, so we showcased large graphics for the expansive portfolio of products. We aimed to create an equal amount of exposure on the aisle for each and every product.

The booth featured two antique trucks with actual fruit on display to highlight that products are “Made with Real Fruit” and “Fruit is our First Ingredient”. A large, well-lit hanging sign was highly visible from all locations in the hall. LED boards with changing content throughout the booth reinforced the brand messaging.

Let’s bring your brand to life.