Industry: Food & Beverage

Client / Tropicana Brands Group
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Association of Convenience Stores (NACS) Show

Tropicana Brands Group at NACS

In their first year exhibiting at The NACS Show, Tropicana Brands Group aimed to create a space that would draw attendees in to learn more about their extensive portfolio of chilled and fresh beverage brands. This playful 20’x20’ booth created a bright and inviting space for attendees to learn more about the different featured brands, speak with subject matter experts, and sample new beverage flavors.

In addition to providing clear brand identification, the large hanging sign featured a unique canopy detail to make attendees within the booth feel as if they were looking up at a canopy of trees. Two tree-shaped floating product displays created a one-of-a-kind way to showcase Tropicana Brand Group’s products and brought the freshness of the fruit orchard right to the show floor.

To introduce an additional overhead element, yellow felt louvers added texture and motion above the booth’s interior.

The booth’s elements were complimented with a 136.9″ Tall x 156.4″ Wide LED video wall that displayed dynamic content and product information throughout the duration of the show.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Restaurant Show (NRA)

PepsiCo at the National Restaurant Show

For the 2023 National Restaurant Association Show, PepsiCo wanted to show up bigger and better than ever with a presence that not only “wowed” attendees but also introduced their new Pepsi logo and branding. These efforts culminated in a design that was unlike anything they have done before- featuring dark colors, bold graphics and unique digital components and accents to bring the space to life.

The largest element of this new booth was a massive 30ft. diameter hanging sign that acted as a beacon above the PepsiCo booth. This hanging sign featured bold colors, pulsating graphics, and a floating disc to emphasize the new logo and branding.

At floor level, one of the main focal points of this booth space was a large “L-Shaped” LED screen that featured dynamic looping content consisting of Pepsi, Frito Lay and Quaker product videos. This unique and eye-catching element drew attention from the show’s audience and became the backdrop for attendee photos and videos.

These dramatic elements were tied together with seamless fabric wall graphics, custom-built cabinetry and bold structural accents to create a one-of-a-kind booth experience.  This booth quickly became one of the most talked about booths on the show floor and maintained steady foot traffic throughout the duration of the show.

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero

At the National Associate of Convenience Stores (NACS) show, Ferrero wanted to display their products in a bold & playful way. The result was this larger than life space with bright colors, bold graphics and unique branding elements that drew attendees in.

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero

The challenge for this custom trade show exhibit design was to showcase five Ferrero confections without losing the impact of the endorsing brand. At Sweets and Snacks, Ferrero’s largest exhibition, it was of major importance for their exhibit to stand out amongst other confectionary competitors. Each candy was brought to life in this exhibit design using large scale 3-D models and three prominent overhead signs proudly bearing the corporate identity and sub brands. These efforts did not go unnoticed—Ferrero won the Most Innovative New Product award!

Let’s bring your brand to life.

Client / Gatorade
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NATA 2018

Gatorade

The Challenge: Showcase Gatorade’s key competitive differentiator at the 2018 AT Expo—year-round, 365 day performance support for athletic professionals and their athletes.

The Solution: A multi-experience brand journey that got attendees interacting with Gatorade’s products, programs and partners.The Attention Grabbing HydroCube: The glowing, larger-than-life, digital gaming cube was a huge draw for the highly competitive athletic trainer audience. Cam Newton and other major sports figures would appear on-screen and begin an athletic action. Before successfully completing the sequence, attendees had 20 seconds to answer a hydration-related trivia question correctly to complete the action and collect points.

The Social Cubes: Two social cubes featured a dynamically changing mosaic of faces. Each face was a shared story of an athletic trainer and the diverse interests that inspire and drive them. Attendees added their own story through the built-in photo capture stations, complete with lighting, editing and sharing capabilities.

The 360 Partner Pods: Touchscreen pods allowed attendees to explore 360 degree views of the newest facilities at Gatorade Partner Organizations. Embedded within the images were content hotspots that brought up information, activated interviews with key sports health practitioners or initiated a mini-game.

The Innovation Towers: To reinforce Gatorade’s product portfolio innovation, Gatorade products were situated in tower-style structures behind transparent monitors. Facts and information about each product overlaid the products and dynamically moved and changed, making for an eye-catching product education display.

The Expert Chats: Sports nutrition experts delivered talks throughout each day to reinforce the educational aspect of the show. Attendees used the RFID-enabled G Bands to check in and collect informational handouts.

The Bottom Line:
Gatorade stood apart from their competition by delivering an immersive end-to-end educational experience unlike anything else on the show floor.

To take part in the experience, attendees registered an RFID-equipped Gatorade branded sports band (the G Band). Attendees checked in at each touch-point using their G band. Through this technology and back-end analytics reporting, Gatorade walked away from the AT expo with incredible insights.

Of the total show attendance, 70% (or 4,140 people) registered a G Band. Of those that registered, there were 9,004 unique G Band check-ins. And to top it off, Gatorade gained information on who they were, what they did and for how long—data that will surely inform important product and marketing decisions in the future.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NACS 2019

PepsiCo

PepsiCo’s exhibit at NACS 2019, the National Association of Convenience Stores Expo, received a top accolade from the show producer who ranked their exhibit experience #1 in the conference.  What was it that beat out PepsiCo’s steep competition? Beyond PepsiCo’s continual product innovation, this leading consumer beverage and snack company invests time and resources into making their customer experience one their visitors will remember.

One particular highlight of their 2019 exhibit was the PepCity experience. MSM’s ExperiDigital team was challenged to distill pages of shopper preference data and insights into a attendee experience that was intuitive, engaging, informative, and of course, fun.

The Solution:
MSM created PepCity, a visually intriguing and interactive digital experience that enabled users to explore convenience stores throughout a virtual city to better understand how the demographics of each location impacted buying behavior.

The custom-illustrated, animated PepsiCo-themed city was controlled, and explored by an intuitive user interface.

Rather than learn about PepsiCo’s buyer insights through a traditional demonstration or sales pitch, users got to explore and experience all that PepsiCo had to offer to convenience store owners in a “choose-your own-adventure” type experience that was highly engaging, fun, and informative.

Let’s bring your brand to life.

Client / Ferrero U.S.A., Inc.
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NACS 2019

Ferrero U.S.A., Inc.

The National Association of Convenience Stores (NACS) is a one-stop shop for convenience retailers. Product exploration is the key focus of this annual event.  As such, the expo hall is a sea of big brands competing for attention and, in turn, shelf space.

The Challenges: Ferrero U.S.A., Inc. has been on a path of growth the last several years, as the company has responded to changing consumer preferences through product innovation and portfolio expansion. The objective for Ferrero’s presence at NACS was to develop a breakthrough environment that portrayed Ferrero as the leading confectionary company it is today, with power brands and exciting new innovation.

With this in mind, a key design challenge was to solve for the fact that each brand within Ferrero’s product portfolio employs vastly different marketing strategies and brand positioning – think Kinder Joy  vs. Ferrero Rocher. Additionally, NACS 2019 was the first official debut of the former Nestle USA brands under the Ferrero name. Integrating acquired brands with big industry names seamlessly with their widely loved and recognized legacy products was an important design consideration.

The space also needed to effectively draw show attendees through innovative and eye-catching design, encourage dwell time and be conducive for both one-on-one conversations as well as more private, formal presentations to key customers.

Last but not least, despite the need to showcase Ferrero as the contemporary, confectionary leader it is today, it is an important part of Ferrero’s exhibit presence to pay homage to its roots and the values from which it was founded in 1946.

A Sweet Solution: Ferrero at NACS broke through the noise with a show-stopping exhibit presence that unified iconic brands under a cohesive customer-focused exhibit experience.  It was bold, bright, playful, and balanced with contemporary finishes, high-end design and cutting-edge innovation.

Anchoring the 50’ by 50’ exhibit, and providing a high-level wayfinding “wow” factor, was the 44’ wide by 28’ deep overhead sign. Attendees couldn’t miss the expansive 20’ long by 30” high 3-dimensional Ferrero logo, complemented by an eye-catching illuminated canopy set in alternating saturated brand hues – a great way to involve the brands in a subtle way at the highest level.

The stars of the show were highlighted through three double-sided 16’ tall by 8’ wide LED brand pillars. For an ultra-sleek execution of these digital brand showcases, custom designed and engineered frames enabled a super-slim profile – an ingenuity that did not go unnoticed by industry professionals. More importantly, moving from static brand imagery of years past to a fully digital brand presence enabled greater versatility to showcase more brands than ever before from Ferrero’s beloved and extensive portfolio.

Convenience store retailers could dive deeper into Ferrero’s product packaging and promotions at brand merchandising displays integrated throughout the exhibit. A simple, yet innovative design solution enabled Ferrero with limitless display possibilities to accommodate any number of brands, merchandising display objectives, or exhibit space configurations using open, stackable cubes. The cubes were inset with grooves on both sides that could be outfit with a Plexiglas panel, or fully branded graphic and could be stacked and reconfigured in any imaginable way—aesthetic, functional and highly flexible.

 

Paying tribute to Ferrero’s humble beginnings, a central café served visitors coffee throughout the day. The Ferrero café was fully outfitted to create a unique experience and destination within the exhibit. Its pin-striped awning, custom trimmed sampling counters reminiscent of old world charm, and fully propped retail window displays gave visitors a novel brand experience that conveyed the history and deep-rooted values of this industry-leading global brand.

High-top bistro tables adorned the café area for casual one-on-one customer meetings, while two fully enclosed conference rooms featured custom executive-level furnishings for VIP customer meetings. High 10’ ceilings with recessed lighting, custom designed glass-top boardroom tables, and a brand mosaic feature wall created an inviting space to hold important private customer discussions.

The entire exhibit, from the first impression, to the unique details and surprises within created an end-to-end customer experience that educated, connected and inspired. Ferrero was able to engage with this convenience store audience in new and novel ways, and present the organization and its brands as the industry leader that they are.

Let’s bring your brand to life.