Industry: Food & Beverage

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero at Sweets and Snacks

Ferrero wanted to introduce their new product, Tic Tac Chewy, and differentiate its distinct multi-texture taste adventure! Ferrero not only wanted an impactful display headlining their booth, but they also wanted to catch attendees at the entrance, before they entered the hall. Their goal was to bring to life the texture experience and create a “Candyland” like atmosphere.

The hall entrance featured colorful graphics, larger-than-life products, and Tic Tac shaped floor decals which lead attendees right to the booth space. The display in the booth included two oversized products, a broken pill to illustrate the product texture of the chewy inside, a custom sampling bin for product giveaways, and a 10-foot-tall lighted burst to match the packaging. These elements made Tic Tac Chewy the hero of the Ferrero booth and made for an Instagramable moment!

Let’s bring your brand to life.

Client / Promotion in Motion (PIM)
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

PIM at Sweets and Snacks

The hall was somewhat segmented and we wanted to draw attendees to this booth, so we showcased large graphics for the expansive portfolio of products. We aimed to create an equal amount of exposure on the aisle for each and every product.

The booth featured two antique trucks with actual fruit on display to highlight that products are “Made with Real Fruit” and “Fruit is our First Ingredient”. A large, well-lit hanging sign was highly visible from all locations in the hall. LED boards with changing content throughout the booth reinforced the brand messaging.

Let’s bring your brand to life.

Client / Red Wings
Service / Environment & Installation
Industry / Food & Beverage

Jack Daniel's 10th Inning Bar at the Red Wings Stadium

The Red Wings Stadium secured a key sponsor for their 10th Inning Bar, renaming it ”The Jack Daniel’s 10th Inning Bar“. Jack Daniels wanted a fresh design for the bar that incorporated the essence of their strong branding.​

​The goal of this redesign was to prominently feature the Jack Daniel’s branding in a visually striking manner. The design included neon logos, custom wood paneling on both the walls and ceiling, and a prominent graphic showcasing a Jack Daniel’s product.  ​

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / CinemaCon

PepsiCo at CinemaCon

The PepsiCo team wanted their 16’x40’ booth at CinemaCon to be more experiential than ever before.

Early on in the planning, the goal was set to create a booth space that not only showed PepsiCo’s capabilities in the theater space, but also incorporated an in-booth element for attendees to interact with during the show.

 

Featuring bold branding, and playful graphics, the PepsiCo booth wowed the show’s attendees. The booth featured a larger-than-life photo set, consisting of a massive popcorn bucket attendees could stand inside, and a 3D cup that jumped right off the wall!

This themed photo opportunity, paired perfectly with the PepsiCo FoodService equipment and displays to create an inviting and engaging booth.

Let’s bring your brand to life.

Client / Tropicana Brands Group
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Association of Convenience Stores (NACS) Show

Tropicana Brands Group at NACS

In their first year exhibiting at The NACS Show, Tropicana Brands Group aimed to create a space that would draw attendees in to learn more about their extensive portfolio of chilled and fresh beverage brands. This playful 20’x20’ booth created a bright and inviting space for attendees to learn more about the different featured brands, speak with subject matter experts, and sample new beverage flavors.

In addition to providing clear brand identification, the large hanging sign featured a unique canopy detail to make attendees within the booth feel as if they were looking up at a canopy of trees. Two tree-shaped floating product displays created a one-of-a-kind way to showcase Tropicana Brand Group’s products and brought the freshness of the fruit orchard right to the show floor.

To introduce an additional overhead element, yellow felt louvers added texture and motion above the booth’s interior.

The booth’s elements were complimented with a 136.9″ Tall x 156.4″ Wide LED video wall that displayed dynamic content and product information throughout the duration of the show.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Restaurant Show (NRA)

PepsiCo at the National Restaurant Show

For the 2023 National Restaurant Association Show, PepsiCo wanted to show up bigger and better than ever with a presence that not only “wowed” attendees but also introduced their new Pepsi logo and branding. These efforts culminated in a design that was unlike anything they have done before- featuring dark colors, bold graphics and unique digital components and accents to bring the space to life.

The largest element of this new booth was a massive 30ft. diameter hanging sign that acted as a beacon above the PepsiCo booth. This hanging sign featured bold colors, pulsating graphics, and a floating disc to emphasize the new logo and branding.

At floor level, one of the main focal points of this booth space was a large “L-Shaped” LED screen that featured dynamic looping content consisting of Pepsi, Frito Lay and Quaker product videos. This unique and eye-catching element drew attention from the show’s audience and became the backdrop for attendee photos and videos.

These dramatic elements were tied together with seamless fabric wall graphics, custom-built cabinetry and bold structural accents to create a one-of-a-kind booth experience.  This booth quickly became one of the most talked about booths on the show floor and maintained steady foot traffic throughout the duration of the show.

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero

At the National Associate of Convenience Stores (NACS) show, Ferrero wanted to display their products in a bold & playful way. The result was this larger than life space with bright colors, bold graphics and unique branding elements that drew attendees in.

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero

The challenge for this custom trade show exhibit design was to showcase five Ferrero confections without losing the impact of the endorsing brand. At Sweets and Snacks, Ferrero’s largest exhibition, it was of major importance for their exhibit to stand out amongst other confectionary competitors. Each candy was brought to life in this exhibit design using large scale 3-D models and three prominent overhead signs proudly bearing the corporate identity and sub brands. These efforts did not go unnoticed—Ferrero won the Most Innovative New Product award!

Let’s bring your brand to life.

Client / Gatorade
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NATA 2018

Gatorade

The Challenge: Showcase Gatorade’s key competitive differentiator at the 2018 AT Expo—year-round, 365 day performance support for athletic professionals and their athletes.

The Solution: A multi-experience brand journey that got attendees interacting with Gatorade’s products, programs and partners.The Attention Grabbing HydroCube: The glowing, larger-than-life, digital gaming cube was a huge draw for the highly competitive athletic trainer audience. Cam Newton and other major sports figures would appear on-screen and begin an athletic action. Before successfully completing the sequence, attendees had 20 seconds to answer a hydration-related trivia question correctly to complete the action and collect points.

The Social Cubes: Two social cubes featured a dynamically changing mosaic of faces. Each face was a shared story of an athletic trainer and the diverse interests that inspire and drive them. Attendees added their own story through the built-in photo capture stations, complete with lighting, editing and sharing capabilities.

The 360 Partner Pods: Touchscreen pods allowed attendees to explore 360 degree views of the newest facilities at Gatorade Partner Organizations. Embedded within the images were content hotspots that brought up information, activated interviews with key sports health practitioners or initiated a mini-game.

The Innovation Towers: To reinforce Gatorade’s product portfolio innovation, Gatorade products were situated in tower-style structures behind transparent monitors. Facts and information about each product overlaid the products and dynamically moved and changed, making for an eye-catching product education display.

The Expert Chats: Sports nutrition experts delivered talks throughout each day to reinforce the educational aspect of the show. Attendees used the RFID-enabled G Bands to check in and collect informational handouts.

The Bottom Line:
Gatorade stood apart from their competition by delivering an immersive end-to-end educational experience unlike anything else on the show floor.

To take part in the experience, attendees registered an RFID-equipped Gatorade branded sports band (the G Band). Attendees checked in at each touch-point using their G band. Through this technology and back-end analytics reporting, Gatorade walked away from the AT expo with incredible insights.

Of the total show attendance, 70% (or 4,140 people) registered a G Band. Of those that registered, there were 9,004 unique G Band check-ins. And to top it off, Gatorade gained information on who they were, what they did and for how long—data that will surely inform important product and marketing decisions in the future.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NACS 2019

PepsiCo

PepsiCo’s exhibit at NACS 2019, the National Association of Convenience Stores Expo, received a top accolade from the show producer who ranked their exhibit experience #1 in the conference.  What was it that beat out PepsiCo’s steep competition? Beyond PepsiCo’s continual product innovation, this leading consumer beverage and snack company invests time and resources into making their customer experience one their visitors will remember.

One particular highlight of their 2019 exhibit was the PepCity experience. MSM’s ExperiDigital team was challenged to distill pages of shopper preference data and insights into a attendee experience that was intuitive, engaging, informative, and of course, fun.

The Solution:
MSM created PepCity, a visually intriguing and interactive digital experience that enabled users to explore convenience stores throughout a virtual city to better understand how the demographics of each location impacted buying behavior.

The custom-illustrated, animated PepsiCo-themed city was controlled, and explored by an intuitive user interface.

Rather than learn about PepsiCo’s buyer insights through a traditional demonstration or sales pitch, users got to explore and experience all that PepsiCo had to offer to convenience store owners in a “choose-your own-adventure” type experience that was highly engaging, fun, and informative.

Let’s bring your brand to life.