Client / Tropicana Brands Group
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Association of Convenience Stores (NACS) Show
Tropicana Brands Group at NACS
In their first year exhibiting at The NACS Show, Tropicana Brands Group aimed to create a space that would draw attendees in to learn more about their extensive portfolio of chilled and fresh beverage brands. This playful 20’x20’ booth created a bright and inviting space for attendees to learn more about the different featured brands, speak with subject matter experts, and sample new beverage flavors.
In addition to providing clear brand identification, the large hanging sign featured a unique canopy detail to make attendees within the booth feel as if they were looking up at a canopy of trees. Two tree-shaped floating product displays created a one-of-a-kind way to showcase Tropicana Brand Group’s products and brought the freshness of the fruit orchard right to the show floor.
To introduce an additional overhead element, yellow felt louvers added texture and motion above the booth’s interior.
The booth’s elements were complimented with a 136.9″ Tall x 156.4″ Wide LED video wall that displayed dynamic content and product information throughout the duration of the show.
