Category: Press Releases

ROCHESTER, NY – April 30, 2026 – MSM Inc. has been named a Top Workplaces 2026 award recipient by the Democrat and Chronicle, marking the 12th time the company has earned the distinction.

The Top Workplaces recognition is based entirely on employee feedback collected through a confidential third-party survey administered by Energage LLC. The survey measures key elements of workplace culture, including employees’ sense of respect and support, opportunities for growth, and empowerment to execute their work.

MSM ranked in the top 20, reflecting its ongoing commitment to a service-driven culture built on collaboration, accountability, and continuous improvement.

“Receiving this recognition for the 12th time is especially meaningful because it comes directly from our team,” said Donna Shultz, Founder and CEO of MSM Inc.. “We focus on building a culture where people are supported, challenged, and empowered to do meaningful work together. This honor reflects the consistency, adaptability, and commitment our team brings every day.”

MSM continues to build on its legacy of delivering high-impact brand experiences through a people-first culture and a commitment to excellence.

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About MSM
Founded in 1993, MSM Inc. is a WBENC-certified, woman-owned experiential agency that creates brand experiences for trade show exhibits, events, and environments. The company partners with leading brands to deliver memorable storytelling through innovative ideas, transformative design, and full-service execution. MSM continues to grow through expanded service offerings and a focus on helping clients differentiate through high-impact, immersive brand experiences. Learn more at www.msmxp.com.

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Press Contact:
Kelley Bridenbaugh
MSM Inc.
Kelley.Bridenbaugh@msmxp.com

(Rochester, NY) (August 20^th, 2024) – MSM Inc. has earned a spot on the 2024 Top 100 list of fastest-growing, privately owned companies in the Rochester and Finger Lakes region.

Founded in 1993, MSM Inc. is a WBENC certified, woman-owned business that creates brand experiences for trade show exhibits, customer events, and environments. The company continues to grow through expanded service offerings, innovative ideas, transformative design, and helping customers differentiate with experiential storytelling.

“It is truly an honor to once again be named to this list with so many other great Rochester area businesses” says Founder & CEO, Donna Shultz in response to the news. “This is our tenth year being named to this list and we are so proud of the growth our company is experiencing.”

In recent years, MSM Inc. has seen significant growth with non-exhibit work, which is primarily made up of corporate spaces and branded environments. MSM’s latest project and hometown favorite is working with the Rochester Red Wings, including an upgrade of the Clubhouse, and a redesign of the Jack Daniels 10^th Inning Bar at Innovative Field.

To be eligible for the Greater Rochester Chamber Top 100 program, companies must be privately owned, headquartered in the nine-county Greater Rochester/Finger Lakes region, and have earned at least $1 million in revenue in each of the three most recent fiscal years. The Greater Rochester Chamber Top 100 rankings are calculated based upon revenue, considering both dollar and percentage growth.

The Greater Rochester Chamber of Commerce plans to reveal the 38th annual Top 100 rankings at the awards celebration to be held on November 6^th. If you would like additional information on MSM Inc. or have questions regarding this press release, please contact Devon Mannix at devon.mannix@msmxp.com.

MSM Inc. is a woman-owned experience agency based in Rochester, NY focused on delivering quality, service, and innovation in bringing brand stories to life. MSM is a top industry fabricator with recurring placement on Exhibitor Magazine’s Find It Top 40 List and Event Marketer’s Fab 50 List. Visit www.msmxp.com for more details.

MSM Inc. has earned a spot on the 2023 Top 100 list of fastest-growing, privately owned companies in the Rochester and Finger Lakes region.

Founded in 1993, MSM Inc. is a WBENC certified, woman-owned business that creates brand experiences for exhibits, customer events, and environments. As a leader in the event marketing industry, brands trust in MSM Inc. to solve their biggest face-to-face marketing challenges through their proven ability to create unforgettable experiences, while delivering an extraordinary level of service and partnership.

“We are thrilled to be recognized on the Top 100 List once again and this achievement is especially timely as we are celebrating our 30th Anniversary in 2023.” says MSM Founder & CEO, Donna Shultz in response to the news.

To be eligible for the Greater Rochester Chamber Top 100 program, companies must be privately owned, headquartered in the nine-county Greater Rochester/Finger Lakes region, and have earned at least $1 million in revenue in each of the three most recent fiscal years. The Greater Rochester Chamber Top 100 rankings are calculated based upon revenue, considering both dollar and percentage growth.

The Greater Rochester Chamber of Commerce plans to reveal the 37th annual Top 100 rankings at the awards celebration to be held on November 2nd. If you would like additional information on MSM Inc. or have questions regarding this press release, please contact Devon Mannix at devon.mannix@msmxp.com.

MSM Inc. is a woman-owned experience agency based in Rochester, NY focused on delivering quality, service, and innovation in bringing brand stories to life for live and virtual events, as well as temporary and permanent installations. MSM was the first agency RFP-certified by the Experiential Designers and Producers Association (EDPA), is a top industry fabricator with recurring placement on Exhibitor Magazine’s Find It Top 40 List and Event Marketer’s Fab 50 List, and opened sister agency The Experience Shop in 2018 to expand its offerings in non-traditional event marketing experiences. Visit www.msmxp.com for more details.

FOR IMMEDIATE RELEASE Contact: Katy Martin, Marketing Specialist
p. 585.232.4020 | e. Katy.Martin@msmxp.com

MSM Inc. Named Top Workplace for Ninth Year
For Small Businesses in Rochester, MSM Ranked Sixth of 54

(Webster, NY) (March 30, 2023) – MSM Inc. has received recognition by the Democrat and Chronicle as a Top Workplace in the Rochester area, which marks nine years for the company.

Top Workplaces collects and processes surveys from company employees across the country and serves as the leading employer recognition program. The title of Top Workplace is awarded according to feedback shared by the company’s employees.

Shelly Heberger, an Account Executive nearing 30 years at MSM shares, “It’s no surprise our people love working here. The MSM team is made up of creative, hardworking, and team-oriented individuals; the fast-paced environment of the events industry fits well with a team like ours.”

Dedication to both clients and each other is just one way MSM sets itself apart. In fact, the six core values help the team define an ideal workplace, and how those within it aim to operate:

• Expresses gratitude for others and co-workers
• Will do anything for our customers
• Is a positive person and always finds a way
• Thrives in a demanding environment
• Always does the right thing, even when no one is looking
• Values others with timely responses

Carla Ramos, Project Manager, commented, “MSM is such a collaborative environment and I really enjoy working with my teammates on projects! It truly is an exciting time for MSM.”

This award falls on a particularly special year for this agency, as MSM plans to celebrate 30 years in May.

Learn more about MSM and current career opportunities here.  Learn more about Top Workplaces criteria here.

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MSM Inc. is a woman-owned live + digital experience agency based in Rochester, NY. Known for exceptional service and innovation in bringing brand stories to life, MSM is strategic partner to B2B and B2C clients in the design and execution of live and virtual experiences, as well as corporate and retail environments. MSM is a nine-time Top Workplace, was the first agency RFP-certified by the Experiential Designers and Producers Association (EDPA), and is ranked as a top supplier in the exhibit and events industry year-over-year. In 2020, MSM expanded its offerings in online experiences by launching proprietary virtual engagement solution, LiVi, honored with “Best Pivot” Award. Learn more about MSM by visiting www.msmxp.com, or contacting info@msmxp.com.

FOR IMMEDIATE RELEASE
Devon Mannix | Marketing & Sales Enablement Specialist
p. 585.232.4020 e. Devon.Mannix@msmxp.com

MSM Inc. Announces New Vice President of Client Services

(Rochester, NY) (January 17^th, 2023) – MSM founder and CEO, Donna Shultz, along with Laurie Kamal, President & CFO, are proud to announce the promotion of Mary Ellen Hall to Vice President of Client Services.

Mary Ellen began her career with MSM Inc. nearly twenty-nine years ago and has been a leader in Client Services throughout her entire time with the company, most recently serving as the Director of Client Relationships. With over thirty-five years of experience in the tradeshow and events industry, she consistently brings a vast amount of knowledge and expertise to the MSM team and the clients she serves.

As the leader of the Client Services department, Mary Ellen fosters great relationships and creates amazing experiences for each of the clients she works with. Internally, Mary Ellen is an excellent mentor to all members of her team and ensures that everyone has the necessary skills and support they need to thrive in a client-facing role.

MSM Founder, Donna Shultz, explains, “Simply put, Mary Ellen loves people!  Her warm personality paired with her strong work ethic, vast knowledge of the industry and passion for serving others has served her well in her career with MSM Inc. and she is already thriving in her new strategic role”.

As the events industry continues to ramp up and return to normalcy in a post-pandemic world, Mary Ellen will continue to lead the MSM Client Services department and support the growing list of clients, projects, and employees.

If you would like additional information on MSM Inc. or have questions regarding this press release, please contact Devon Mannix at devon.mannix@msmxp.com.

MSM Inc. is a woman-owned experience agency based in Rochester, NY focused on delivering quality, service, and innovation in bringing brand stories to life for live and virtual events, as well as temporary and permanent installations.  MSM was the first agency RFP-certified by the Experiential Designers and Producers Association (EDPA), is a top industry fabricator with recurring placement on Exhibitor Magazine’s Find It Top 40 List and Event Marketer’s Fab 50 List, and opened sister agency The Experience Shop in 2018 to expand its offerings in non-traditional event marketing experiences. Visit www.msmxp.com for more details.

(Rochester, NY) (December 13th, 2021) – MSM founder and CEO, Donna Shultz, is proud to announce the promotion of Gary Collins to Vice President of Operational Excellence.
Gary Collins began his career with MSM nearly 17 years ago in the warehouse, where he focused on shipping and receiving, including inventory control and barcode management. Since then, he has gained invaluable experience in multiple departments including procurement, production, project management and operations. In his new role, Gary is looking forward to continuing to collaborate and create great things with multiple teams across MSM.

President & CFO, Laurie Kamal explains, “There is simply no one better for the job. Gary is a strategic thinker and effortlessly moves any project forward. He embodies each and every one of our company’s core values.” These core values include five principles our employees live & work by. We strive to find employees who:
• Expresses gratitude for others and co-workers
• Will do anything for our customers
• Is a positive person and always finds a way
• Thrives in a demanding environment
• Always does the right thing, even when no one is looking

“Gary lives these core values both in his work life and in his personal life. He is a great role model for all employees, and we are thrilled to have him in this new role!” continued Kamal. “He brings a can-do attitude coupled with proven ability to develop and meet company goals.”

This promotion comes after a period of uncertainty, brought about by the COVID-19 pandemic. While this may have been a trying time, it also proved to be a time of change and reinvention for MSM Inc. The company was able to pivot and expand upon our previous offerings to include a collection of digital and virtual solutions. Gary played a large role in this pivot, proving adaptability and resilience as some of his key skills.

If you would like additional information on MSM Inc. or have questions regarding this press release, please contact Devon Donatello at devon.donatello@msmxp.com.

(Webster, NY) (September 9, 2021) – MSM, a leading brand experiential agency specializing in face-to-face tradeshows and events, announced today that after asking all employees to be fully vaccinated, they were able to become 100% VAX’d in no time! “Our core values make us a family that cares about one another. To this end we do whatever is necessary to ensure the health of our team members, their families, our clients and all of those we come in contact with,” says MSM’s Founder/CEO Donna Shultz.

Given the nature of our industry and the impact of the Delta variant, we are taking additional steps to continue to prioritize the health and safety of our employees. We have always followed recommendations provided by the New York State Health Commissioner and other state and federal health experts. We need to do more. We must now act again to stop the spread.

With NYS strongly urging private businesses to implement vaccinated-only policies, MSM initially started by incenting all employees who were vaccinated with a gift card. After a few months and being so close to that 100% participation, the Leadership team made the decision to require all employees to be fully COVID-19 vaccinated by October 1st (unless they have an approved exemption). Since our core values talk about our family and the industry, it was an easy discussion. This new mandate includes all new hires and vendors that are entering the building.
“Our industry is shutting down again due to the Delta Variant and we need to do everything we can to encourage others to get the vaccine – as it is in the best interest of all of us” adds Laurie Kamal, President/CFO.

We encourage others in our industry to follow our lead, and maybe together we can all move the needle.