Client / CaseWare
Service / Inline/Portable Experiences
Industry / IT/Telecom
Specs / 10'x20'


It’s not the size of the exhibit space that matters, it’s what you do with it. Caseware’s new inline exhibit design is a perfect case in point.

Software solutions company, CaseWare, approached MSM to concept a new 10’x20′ exhibit design for the debut of their new Alessa brand. They desired a high-end, tech-forward and functional inline exhibit that gave them flexibility to engage with their attendees in different ways from show-to-show, depending on the audience and their objectives.

The resulting exhibit design solution integrated softly illuminated, recessed alcoves to conduct product demonstrations and incorporated airy, down-lit counters that could function as a walk-up station or a genius-bar style conversation space. Beautiful warm woodgrain details and flooring complemented the cool blue Alessa brand colors and created a high-end, modern, yet approachable look and feel to the space.

A central structure provided prominent digital messaging and ample storage was contained within the main reception counter. The 10’x20′ was also engineered to break-down seamlessly for CaseWare’s smaller 10’x10′ configuration to optimize use of the new exhibit properties across their entire program.

As they say, good things really do come in small packages.

Let’s bring your brand to life.