The challenge for this custom trade show exhibit design was to showcase five Ferrero confections without losing the impact of the endorsing brand. At Sweets and Snacks, Ferrero’s largest exhibition, it was of major importance for their exhibit to stand out amongst other confectionary competitors. Each candy was brought to life in this exhibit design using large scale 3-D models and three prominent overhead signs proudly bearing the corporate identity and sub brands. These efforts did not go unnoticed—Ferrero won the Most Innovative New Product award!