A Sweet Solution: Ferrero at NACS broke through the noise with a show-stopping exhibit presence that unified iconic brands under a cohesive customer-focused exhibit experience. It was bold, bright, playful, and balanced with contemporary finishes, high-end design and cutting-edge innovation.
Anchoring the 50’ by 50’ exhibit, and providing a high-level wayfinding “wow” factor, was the 44’ wide by 28’ deep overhead sign. Attendees couldn’t miss the expansive 20’ long by 30” high 3-dimensional Ferrero logo, complemented by an eye-catching illuminated canopy set in alternating saturated brand hues – a great way to involve the brands in a subtle way at the highest level.
The stars of the show were highlighted through three double-sided 16’ tall by 8’ wide LED brand pillars. For an ultra-sleek execution of these digital brand showcases, custom designed and engineered frames enabled a super-slim profile – an ingenuity that did not go unnoticed by industry professionals. More importantly, moving from static brand imagery of years past to a fully digital brand presence enabled greater versatility to showcase more brands than ever before from Ferrero’s beloved and extensive portfolio.
Convenience store retailers could dive deeper into Ferrero’s product packaging and promotions at brand merchandising displays integrated throughout the exhibit. A simple, yet innovative design solution enabled Ferrero with limitless display possibilities to accommodate any number of brands, merchandising display objectives, or exhibit space configurations using open, stackable cubes. The cubes were inset with grooves on both sides that could be outfit with a Plexiglas panel, or fully branded graphic and could be stacked and reconfigured in any imaginable way—aesthetic, functional and highly flexible.
Paying tribute to Ferrero’s humble beginnings, a central café served visitors coffee throughout the day. The Ferrero café was fully outfitted to create a unique experience and destination within the exhibit. Its pin-striped awning, custom trimmed sampling counters reminiscent of old world charm, and fully propped retail window displays gave visitors a novel brand experience that conveyed the history and deep-rooted values of this industry-leading global brand.
High-top bistro tables adorned the café area for casual one-on-one customer meetings, while two fully enclosed conference rooms featured custom executive-level furnishings for VIP customer meetings. High 10’ ceilings with recessed lighting, custom designed glass-top boardroom tables, and a brand mosaic feature wall created an inviting space to hold important private customer discussions.
The entire exhibit, from the first impression, to the unique details and surprises within created an end-to-end customer experience that educated, connected and inspired. Ferrero was able to engage with this convenience store audience in new and novel ways, and present the organization and its brands as the industry leader that they are.