press-releases / September 1, 2022

Brand Experience Company, MSM Inc., Announces New Vice President of Operational Excellence

(Rochester, NY) (December 13th, 2021) – MSM founder and CEO, Donna Shultz, is proud to announce the promotion of Gary Collins to Vice President of Operational Excellence.
Gary Collins began his career with MSM nearly 17 years ago in the warehouse, where he focused on shipping and receiving, including inventory control and barcode management. Since then, he has gained invaluable experience in multiple departments including procurement, production, project management and operations. In his new role, Gary is looking forward to continuing to collaborate and create great things with multiple teams across MSM.

President & CFO, Laurie Kamal explains, “There is simply no one better for the job. Gary is a strategic thinker and effortlessly moves any project forward. He embodies each and every one of our company’s core values.” These core values include five principles our employees live & work by. We strive to find employees who:
• Expresses gratitude for others and co-workers
• Will do anything for our customers
• Is a positive person and always finds a way
• Thrives in a demanding environment
• Always does the right thing, even when no one is looking

“Gary lives these core values both in his work life and in his personal life. He is a great role model for all employees, and we are thrilled to have him in this new role!” continued Kamal. “He brings a can-do attitude coupled with proven ability to develop and meet company goals.”

This promotion comes after a period of uncertainty, brought about by the COVID-19 pandemic. While this may have been a trying time, it also proved to be a time of change and reinvention for MSM Inc. The company was able to pivot and expand upon our previous offerings to include a collection of digital and virtual solutions. Gary played a large role in this pivot, proving adaptability and resilience as some of his key skills.

If you would like additional information on MSM Inc. or have questions regarding this press release, please contact Devon Donatello at