Tradeshow Tales:
A Fresh Perspective from a First-Time Attendee
Curious about what it’s really like to be onsite at a tradeshow? Last month, one of our newest Associate Account Executives, Lexi, stepped into the bustling world of tradeshows for the first time, attending the American Academy of Pediatrics Show (AAP).
From navigating the show floor to connecting with clients and learning the ropes of exhibit management, Lexi had an action-packed experience. We sat down with her to get the inside scoop on her most memorable moments, the challenges she faced, and her biggest takeaways from this exciting debut.
Q: What were your first impressions when you arrived at the show?
A: I was blown away by how amazing the final product was! It was incredible to see it all come together and how every little detail makes such a difference in the booth.
Q: What would you say was the biggest takeaway from your first tradeshow experience?
A: My biggest takeaway was how rewarding the whole experience was and the client’s reaction to our work! It proved that it is such a team effort and every person’s contribution matters to make the booth come to life.
Q: What skills do you feel you developed during this experience?
A: I developed a much better understanding of the tradeshow experience and what it takes to create and execute a booth from start to finish. I also now understand how every little detail makes the biggest difference in the final product!
Q: What advice would you give to someone attending their first tradeshow?
A: Be observant! I found that asking questions and walking around to see the whole show itself was super helpful. Overall, just enjoy the experience and ask as many questions as you can!
Q: If you could sum up your experience in a single word or phrase, what would it be?
A: Exciting and motivating!
Q: Do you have any final thoughts or reflections you’d like to share about this experience?
A: Overall, I learned so much from my first show and could not have asked for a better experience. I feel so lucky to be a part of such an awesome team and I can’t wait to see what is to come!
Q: How has attending this tradeshow changed your perspective on your role in the company?
A: It has made me beyond excited/ motivated to continue working on upcoming projects and getting to experience those shows as well. It is so rewarding to get to see the final product turn out so nicely and I also love how every show is different, which makes the job so exciting.
Interested in experiencing this for yourself? Come join our team!
Check out https://msmxp.com/careers-culture/ for more information on available positions!
We’re thrilled to announce that MSM Inc. has expanded our capabilities with cutting-edge, in-house 3D printing technology! This new addition allows us to elevate our face-to-face marketing solutions and deliver even more personalized, innovative results for our clients.
(Rochester, NY) (August 20th, 2024) – MSM Inc. has earned a spot on the 2024 Top 100 list of fastest-growing, privately owned companies in the Rochester and Finger Lakes region.
Founded in 1993, MSM Inc. is a WBENC certified, woman-owned business that creates brand experiences for exhibits, customer events, and environments. As a leader in the event marketing industry, brands trust in MSM Inc. to solve their biggest face-to-face marketing challenges through their proven ability to create unforgettable experiences, while delivering an extraordinary level of service and partnership.
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