Exhibit spaces are meant to evoke a feeling and move people to take action. The Grace Hopper Celebration of Women in Computing is the world’s largest gathering of women technologists. Capital One wanted an exhibit design that would inspire top female technical talent to come and work for them.
Our exhibit designers took direct inspiration from Capital One’s campus in McLean, VA. Exhibit properties were based on actual pieces from their offices. In this way, the recruiters could say to the attendees, “look around, this is the feeling of what working for Capital One is like.”