Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero

At the National Associate of Convenience Stores (NACS) show, Ferrero wanted to display their products in a bold & playful way. The result was this larger than life space with bright colors, bold graphics and unique branding elements that drew attendees in.

Let’s bring your brand to life.

Client / Palo Alto Networks
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / RSA
Specs / 30’x40’

Palo Alto Networks

The Challenges: Palo Alto Networks set a goal of creating a space where they could engage, inspire, and educate through impactful experiences to position themselves as THE cybersecurity partner of choice. 

The Solution: This sleek and modern booth featured bright colors and bold graphics to playfully invite attendees into the space. Each of Palo Alto’s products had their own dedicated demo station, called out with their four main brand colors. The booth also featured a large theater space for larger group presentations, and an inviting welcome desk area. 

 

Digital Drone Racing: Another unique element within this booth was an interactive drone game we developed to showcase Palo Alto’s products in a fun and interesting way. This game utilized attendee’s mobile devices to control their drone and the race was displayed on the large screen within the booth. Each drone was modeled and named after a Palo Alto Network’s product and players raced through the course battling various cyber threats.

 

Let’s bring your brand to life.

Client / RingCentral
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / Enterprise Connect
Specs / 50’x50’

GatherRING Together at Enterprise Connect

The Challenges: At Enterprise Connect, RingCentral hoped to create a set of innovative and exciting spaces where they could connect with their clients. They aimed to create a new booth space to show off their new branding, including new videos and imagery, and to generate buzz about their offerings. 

The Solution: We helped RingCentral create three unique spaces in and around the show floor including a 50’x50’ booth space, a laid-back café area, and presentation a space for expert sessions and lecture style talks. Each of these areas drove traffic to one another with the goal of creating awareness for the company. 

The 50’x50 booth space featured a large LED screen, cascading from the wall down onto the floor, that captivated audiences the second they walked into the booth. Additional features such as the large animated LED hanging sign, demonstration areas, conference rooms and an interactive whiteboard delighted attendees and created an excellent platform to promote the RingCentral offerings. 

 

Let’s bring your brand to life.

Client / Mirror Show Management
Service / Tradeshow Exhibit
Industry / Business Services
Show / ExhibitorLIVE!

Mirror Show Management

For ExhibitorLIVE!  2017, MSM created an interactive VIP customer experience for an exhibit manager audienceA “What’s your persona?” on-screen quiz, driven by a row of 4k monitors responded to the touch of glowing buttons embedded into the floor. This immersive customer experience gave our guests personal insights and a discovery of their “event manager personality.”
This custom experience design resulted in a big win: Exhibitor Magazine’s 2017 Sizzle Award. Read all about this unique and award winning design HERE.

Let’s bring your brand to life.

Client / Dell EMC
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / EMC World
Specs / 70'x70'

Dell EMC

How do you engage an audience of technology experts? By creating an interactive brand experience, “locking” everyone in, and giving them 10 minutes to solve three techy-type puzzles. Attendees entered an escape room designed to emulate a futuristic data center—complete with glowing panels and life-size moveable racks. They were then challenged to beat the clock by solving three technical puzzles.

The result was a high energy, memorable brand experience that delivered results. Dell EMC saw over 7,500 lead scans—their most ever.Let our expert experience designers go to work for you.

Let’s bring your brand to life.

Client / Capital One
Service / Environments & Installations
Industry / Financial

Capital One

Exhibit spaces are meant to evoke a feeling and move people to take action. The Grace Hopper Celebration of Women in Computing is the world’s largest gathering of women technologists. Capital One wanted an exhibit design that would inspire top female technical talent to come and work for them.

Our exhibit designers took direct inspiration from Capital One’s campus in McLean, VA. Exhibit properties were based on actual pieces from their offices. In this way, the recruiters could say to the attendees, “look around, this is the feeling of what working for Capital One is like.”

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero

The challenge for this custom trade show exhibit design was to showcase five Ferrero confections without losing the impact of the endorsing brand. At Sweets and Snacks, Ferrero’s largest exhibition, it was of major importance for their exhibit to stand out amongst other confectionary competitors. Each candy was brought to life in this exhibit design using large scale 3-D models and three prominent overhead signs proudly bearing the corporate identity and sub brands. These efforts did not go unnoticed—Ferrero won the Most Innovative New Product award!

Let’s bring your brand to life.

Client / Gatorade
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NATA 2018

Gatorade

The Challenge: Showcase Gatorade’s key competitive differentiator at the 2018 AT Expo—year-round, 365 day performance support for athletic professionals and their athletes.

The Solution: A multi-experience brand journey that got attendees interacting with Gatorade’s products, programs and partners.The Attention Grabbing HydroCube: The glowing, larger-than-life, digital gaming cube was a huge draw for the highly competitive athletic trainer audience. Cam Newton and other major sports figures would appear on-screen and begin an athletic action. Before successfully completing the sequence, attendees had 20 seconds to answer a hydration-related trivia question correctly to complete the action and collect points.

The Social Cubes: Two social cubes featured a dynamically changing mosaic of faces. Each face was a shared story of an athletic trainer and the diverse interests that inspire and drive them. Attendees added their own story through the built-in photo capture stations, complete with lighting, editing and sharing capabilities.

The 360 Partner Pods: Touchscreen pods allowed attendees to explore 360 degree views of the newest facilities at Gatorade Partner Organizations. Embedded within the images were content hotspots that brought up information, activated interviews with key sports health practitioners or initiated a mini-game.

The Innovation Towers: To reinforce Gatorade’s product portfolio innovation, Gatorade products were situated in tower-style structures behind transparent monitors. Facts and information about each product overlaid the products and dynamically moved and changed, making for an eye-catching product education display.

The Expert Chats: Sports nutrition experts delivered talks throughout each day to reinforce the educational aspect of the show. Attendees used the RFID-enabled G Bands to check in and collect informational handouts.

The Bottom Line:
Gatorade stood apart from their competition by delivering an immersive end-to-end educational experience unlike anything else on the show floor.

To take part in the experience, attendees registered an RFID-equipped Gatorade branded sports band (the G Band). Attendees checked in at each touch-point using their G band. Through this technology and back-end analytics reporting, Gatorade walked away from the AT expo with incredible insights.

Of the total show attendance, 70% (or 4,140 people) registered a G Band. Of those that registered, there were 9,004 unique G Band check-ins. And to top it off, Gatorade gained information on who they were, what they did and for how long—data that will surely inform important product and marketing decisions in the future.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NACS 2019

PepsiCo

PepsiCo’s exhibit at NACS 2019, the National Association of Convenience Stores Expo, received a top accolade from the show producer who ranked their exhibit experience #1 in the conference.  What was it that beat out PepsiCo’s steep competition? Beyond PepsiCo’s continual product innovation, this leading consumer beverage and snack company invests time and resources into making their customer experience one their visitors will remember.

One particular highlight of their 2019 exhibit was the PepCity experience. MSM’s ExperiDigital team was challenged to distill pages of shopper preference data and insights into a attendee experience that was intuitive, engaging, informative, and of course, fun.

The Solution:
MSM created PepCity, a visually intriguing and interactive digital experience that enabled users to explore convenience stores throughout a virtual city to better understand how the demographics of each location impacted buying behavior.

The custom-illustrated, animated PepsiCo-themed city was controlled, and explored by an intuitive user interface.

Rather than learn about PepsiCo’s buyer insights through a traditional demonstration or sales pitch, users got to explore and experience all that PepsiCo had to offer to convenience store owners in a “choose-your own-adventure” type experience that was highly engaging, fun, and informative.

Let’s bring your brand to life.

Client / Ferrero U.S.A., Inc.
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NACS 2019

Ferrero U.S.A., Inc.

The National Association of Convenience Stores (NACS) is a one-stop shop for convenience retailers. Product exploration is the key focus of this annual event.  As such, the expo hall is a sea of big brands competing for attention and, in turn, shelf space.

The Challenges: Ferrero U.S.A., Inc. has been on a path of growth the last several years, as the company has responded to changing consumer preferences through product innovation and portfolio expansion. The objective for Ferrero’s presence at NACS was to develop a breakthrough environment that portrayed Ferrero as the leading confectionary company it is today, with power brands and exciting new innovation.

With this in mind, a key design challenge was to solve for the fact that each brand within Ferrero’s product portfolio employs vastly different marketing strategies and brand positioning – think Kinder Joy  vs. Ferrero Rocher. Additionally, NACS 2019 was the first official debut of the former Nestle USA brands under the Ferrero name. Integrating acquired brands with big industry names seamlessly with their widely loved and recognized legacy products was an important design consideration.

The space also needed to effectively draw show attendees through innovative and eye-catching design, encourage dwell time and be conducive for both one-on-one conversations as well as more private, formal presentations to key customers.

Last but not least, despite the need to showcase Ferrero as the contemporary, confectionary leader it is today, it is an important part of Ferrero’s exhibit presence to pay homage to its roots and the values from which it was founded in 1946.

A Sweet Solution: Ferrero at NACS broke through the noise with a show-stopping exhibit presence that unified iconic brands under a cohesive customer-focused exhibit experience.  It was bold, bright, playful, and balanced with contemporary finishes, high-end design and cutting-edge innovation.

Anchoring the 50’ by 50’ exhibit, and providing a high-level wayfinding “wow” factor, was the 44’ wide by 28’ deep overhead sign. Attendees couldn’t miss the expansive 20’ long by 30” high 3-dimensional Ferrero logo, complemented by an eye-catching illuminated canopy set in alternating saturated brand hues – a great way to involve the brands in a subtle way at the highest level.

The stars of the show were highlighted through three double-sided 16’ tall by 8’ wide LED brand pillars. For an ultra-sleek execution of these digital brand showcases, custom designed and engineered frames enabled a super-slim profile – an ingenuity that did not go unnoticed by industry professionals. More importantly, moving from static brand imagery of years past to a fully digital brand presence enabled greater versatility to showcase more brands than ever before from Ferrero’s beloved and extensive portfolio.

Convenience store retailers could dive deeper into Ferrero’s product packaging and promotions at brand merchandising displays integrated throughout the exhibit. A simple, yet innovative design solution enabled Ferrero with limitless display possibilities to accommodate any number of brands, merchandising display objectives, or exhibit space configurations using open, stackable cubes. The cubes were inset with grooves on both sides that could be outfit with a Plexiglas panel, or fully branded graphic and could be stacked and reconfigured in any imaginable way—aesthetic, functional and highly flexible.

 

Paying tribute to Ferrero’s humble beginnings, a central café served visitors coffee throughout the day. The Ferrero café was fully outfitted to create a unique experience and destination within the exhibit. Its pin-striped awning, custom trimmed sampling counters reminiscent of old world charm, and fully propped retail window displays gave visitors a novel brand experience that conveyed the history and deep-rooted values of this industry-leading global brand.

High-top bistro tables adorned the café area for casual one-on-one customer meetings, while two fully enclosed conference rooms featured custom executive-level furnishings for VIP customer meetings. High 10’ ceilings with recessed lighting, custom designed glass-top boardroom tables, and a brand mosaic feature wall created an inviting space to hold important private customer discussions.

The entire exhibit, from the first impression, to the unique details and surprises within created an end-to-end customer experience that educated, connected and inspired. Ferrero was able to engage with this convenience store audience in new and novel ways, and present the organization and its brands as the industry leader that they are.

Let’s bring your brand to life.