Service Type: Tradeshow Exhibit

Client / Tropicana Brands Group
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Association of Convenience Stores (NACS) Show

Tropicana Brands Group at NACS

In their first year exhibiting at The NACS Show, Tropicana Brands Group aimed to create a space that would draw attendees in to learn more about their extensive portfolio of chilled and fresh beverage brands. This playful 20’x20’ booth created a bright and inviting space for attendees to learn more about the different featured brands, speak with subject matter experts, and sample new beverage flavors.

In addition to providing clear brand identification, the large hanging sign featured a unique canopy detail to make attendees within the booth feel as if they were looking up at a canopy of trees. Two tree-shaped floating product displays created a one-of-a-kind way to showcase Tropicana Brand Group’s products and brought the freshness of the fruit orchard right to the show floor.

To introduce an additional overhead element, yellow felt louvers added texture and motion above the booth’s interior.

The booth’s elements were complimented with a 136.9″ Tall x 156.4″ Wide LED video wall that displayed dynamic content and product information throughout the duration of the show.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Restaurant Show (NRA)

PepsiCo at the National Restaurant Show

For the 2023 National Restaurant Association Show, PepsiCo wanted to show up bigger and better than ever with a presence that not only “wowed” attendees but also introduced their new Pepsi logo and branding. These efforts culminated in a design that was unlike anything they have done before- featuring dark colors, bold graphics and unique digital components and accents to bring the space to life.

The largest element of this new booth was a massive 30ft. diameter hanging sign that acted as a beacon above the PepsiCo booth. This hanging sign featured bold colors, pulsating graphics, and a floating disc to emphasize the new logo and branding.

At floor level, one of the main focal points of this booth space was a large “L-Shaped” LED screen that featured dynamic looping content consisting of Pepsi, Frito Lay and Quaker product videos. This unique and eye-catching element drew attention from the show’s audience and became the backdrop for attendee photos and videos.

These dramatic elements were tied together with seamless fabric wall graphics, custom-built cabinetry and bold structural accents to create a one-of-a-kind booth experience.  This booth quickly became one of the most talked about booths on the show floor and maintained steady foot traffic throughout the duration of the show.

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero

At the National Associate of Convenience Stores (NACS) show, Ferrero wanted to display their products in a bold & playful way. The result was this larger than life space with bright colors, bold graphics and unique branding elements that drew attendees in.

Let’s bring your brand to life.

Client / Palo Alto Networks
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / RSA
Specs / 30’x40’

Palo Alto Networks

The Challenges: Palo Alto Networks set a goal of creating a space where they could engage, inspire, and educate through impactful experiences to position themselves as THE cybersecurity partner of choice. 

The Solution: This sleek and modern booth featured bright colors and bold graphics to playfully invite attendees into the space. Each of Palo Alto’s products had their own dedicated demo station, called out with their four main brand colors. The booth also featured a large theater space for larger group presentations, and an inviting welcome desk area. 

 

Digital Drone Racing: Another unique element within this booth was an interactive drone game we developed to showcase Palo Alto’s products in a fun and interesting way. This game utilized attendee’s mobile devices to control their drone and the race was displayed on the large screen within the booth. Each drone was modeled and named after a Palo Alto Network’s product and players raced through the course battling various cyber threats.

 

Let’s bring your brand to life.

Client / RingCentral
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / Enterprise Connect
Specs / 50’x50’

GatherRING Together at Enterprise Connect

The Challenges: At Enterprise Connect, RingCentral hoped to create a set of innovative and exciting spaces where they could connect with their clients. They aimed to create a new booth space to show off their new branding, including new videos and imagery, and to generate buzz about their offerings. 

The Solution: We helped RingCentral create three unique spaces in and around the show floor including a 50’x50’ booth space, a laid-back café area, and presentation a space for expert sessions and lecture style talks. Each of these areas drove traffic to one another with the goal of creating awareness for the company. 

The 50’x50 booth space featured a large LED screen, cascading from the wall down onto the floor, that captivated audiences the second they walked into the booth. Additional features such as the large animated LED hanging sign, demonstration areas, conference rooms and an interactive whiteboard delighted attendees and created an excellent platform to promote the RingCentral offerings. 

 

Let’s bring your brand to life.

Client / Mirror Show Management
Service / Tradeshow Exhibit
Industry / Business Services
Show / ExhibitorLIVE!

Mirror Show Management

For ExhibitorLIVE!  2017, MSM created an interactive VIP customer experience for an exhibit manager audience. A “What’s your persona?” on-screen quiz, driven by a row of 4k monitors responded to the touch of glowing buttons embedded into the floor. This immersive customer experience gave our guests personal insights and a discovery of their “event manager personality.”
This custom experience design resulted in a big win: Exhibitor Magazine’s 2017 Sizzle Award. Read all about this unique and award winning design HERE.

Let’s bring your brand to life.

Client / Dell EMC
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / EMC World
Specs / 70'x70'

Dell EMC

How do you engage an audience of technology experts? By creating an interactive brand experience, “locking” everyone in, and giving them 10 minutes to solve three techy-type puzzles. Attendees entered an escape room designed to emulate a futuristic data center—complete with glowing panels and life-size moveable racks. They were then challenged to beat the clock by solving three technical puzzles.

The result was a high energy, memorable brand experience that delivered results. Dell EMC saw over 7,500 lead scans—their most ever.Let our expert experience designers go to work for you.

Let’s bring your brand to life.

Client / Capital One
Service / Environments & Installations
Industry / Financial

Capital One

Exhibit spaces are meant to evoke a feeling and move people to take action. The Grace Hopper Celebration of Women in Computing is the world’s largest gathering of women technologists. Capital One wanted an exhibit design that would inspire top female technical talent to come and work for them.

Our exhibit designers took direct inspiration from Capital One’s campus in McLean, VA. Exhibit properties were based on actual pieces from their offices. In this way, the recruiters could say to the attendees, “look around, this is the feeling of what working for Capital One is like.”

Let’s bring your brand to life.

Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero

The challenge for this custom trade show exhibit design was to showcase five Ferrero confections without losing the impact of the endorsing brand. At Sweets and Snacks, Ferrero’s largest exhibition, it was of major importance for their exhibit to stand out amongst other confectionary competitors. Each candy was brought to life in this exhibit design using large scale 3-D models and three prominent overhead signs proudly bearing the corporate identity and sub brands. These efforts did not go unnoticed—Ferrero won the Most Innovative New Product award!

Let’s bring your brand to life.

Client / Gatorade
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / NATA 2018

Gatorade

The Challenge: Showcase Gatorade’s key competitive differentiator at the 2018 AT Expo—year-round, 365 day performance support for athletic professionals and their athletes.

The Solution: A multi-experience brand journey that got attendees interacting with Gatorade’s products, programs and partners.The Attention Grabbing HydroCube: The glowing, larger-than-life, digital gaming cube was a huge draw for the highly competitive athletic trainer audience. Cam Newton and other major sports figures would appear on-screen and begin an athletic action. Before successfully completing the sequence, attendees had 20 seconds to answer a hydration-related trivia question correctly to complete the action and collect points.

The Social Cubes: Two social cubes featured a dynamically changing mosaic of faces. Each face was a shared story of an athletic trainer and the diverse interests that inspire and drive them. Attendees added their own story through the built-in photo capture stations, complete with lighting, editing and sharing capabilities.

The 360 Partner Pods: Touchscreen pods allowed attendees to explore 360 degree views of the newest facilities at Gatorade Partner Organizations. Embedded within the images were content hotspots that brought up information, activated interviews with key sports health practitioners or initiated a mini-game.

The Innovation Towers: To reinforce Gatorade’s product portfolio innovation, Gatorade products were situated in tower-style structures behind transparent monitors. Facts and information about each product overlaid the products and dynamically moved and changed, making for an eye-catching product education display.

The Expert Chats: Sports nutrition experts delivered talks throughout each day to reinforce the educational aspect of the show. Attendees used the RFID-enabled G Bands to check in and collect informational handouts.

The Bottom Line:
Gatorade stood apart from their competition by delivering an immersive end-to-end educational experience unlike anything else on the show floor.

To take part in the experience, attendees registered an RFID-equipped Gatorade branded sports band (the G Band). Attendees checked in at each touch-point using their G band. Through this technology and back-end analytics reporting, Gatorade walked away from the AT expo with incredible insights.

Of the total show attendance, 70% (or 4,140 people) registered a G Band. Of those that registered, there were 9,004 unique G Band check-ins. And to top it off, Gatorade gained information on who they were, what they did and for how long—data that will surely inform important product and marketing decisions in the future.

Let’s bring your brand to life.