For Expo West 2026, Gatorade partnered with MSM to create a high-impact 10’ x 20’ trade show booth experience designed to bring its evolved brand architecture—Better. Faster. Longer.—to life. The space was strategically developed to introduce and reinforce Gatorade’s future-forward portfolio, including G Lower Sugar, Gatorlyte, and G Longer Lasting. Through a combination of immersive product storytelling, sampling moments, and interactive engagement—including a virtual prize wheel—the booth delivered a dynamic environment that drove both education and brand interaction at scale within a compact footprint.
This 10’ x 20’ experiential booth was engineered to deliver maximum visibility and engagement within the high-traffic Expo West environment. Bold use of color, led by Gatorade’s signature orange palette, created instant brand recognition while reinforcing performance-driven messaging. Clean sightlines and elevated graphic storytelling ensured product benefits were communicated quickly and clearly. Integrated activation elements, including sampling touchpoints and gamified engagement, encouraged meaningful attendee participation and increased dwell time, turning a compact footprint into a high-energy brand experience.
For Expo West 2025, the Bare Snacks team aimed to stand out with a booth design that embodied the brand’s core values—natural, sustainable, and real. The goal was to maximize their 200 square-foot space on the show floor to create a lasting impression with conference attendees through sampling, giveaways, and enabling meaningful conversations with consumers.
This vibrant and inviting 10’x20’ booth for Bare was designed to reflect the brand’s natural essence and core values. Highlights included a custom display wall adorned with fresh fruit, an illuminated logo feature, and a spacious sampling counter—bringing the brand to life in a fresh, engaging way.
The Challenges: At the Turbomachinery & Pump Symposium, PDC Machines, a producer of diaphragm compressors and hydrogen stations, wanted a way to showcase their products and attract new customers in a way that was not only cost-effective, but also space effective.
The main challenge we faced was finding a way to showcase their offerings as the machines and products they produce were too large to incorporate in their 10’x20’ booth space.
The Solution: The design of this booth is anchored around a holographic projection of PDC’s products. By bringing in a projection system to project a holographic model of their machine, PDC was able to showcase their product in the booth and customers could interact with it as if it were physically on the show floor.
The innovative, holographic features were complimented by unique design elements including a reception desk with pierce cut logo and toe-kick lighting, a dimensional back wall with seamless graphics and lit alcoves, and a custom-built charging table with built-in ports.
