Client / WEG Electric Corp.
Service / Tradeshow Exhibit
Industry / Manufacturing
Show / ConExpo
Specs / 30'x40'

WEG Electric Corp. at ConExpo 2026

For ConExpo 2026, WEG Electric Corp partnered with MSM to design a large-scale industrial trade show booth experience that showcased its motors, control systems, and engineering solutions in a highly structured and educational environment. The exhibit was designed to communicate technical capability, product reliability, and real-world application across key industrial sectors. Through clearly defined product zones and integrated demonstration areas, the space supported both self-guided exploration and facilitated sales conversations.

This 30’ x 40’ exhibit was designed as a functional, education-driven environment that prioritized clarity, accessibility, and product engagement. Distinct product zones showcased motors, control panels, and application-based solutions through a combination of freestanding displays, live demonstration units, and integrated digital screens. Large-format environmental graphics reinforced key use cases and technical specifications, helping attendees quickly understand product value. The result was a highly navigable, industrial-grade exhibit designed to support both technical education and business development conversations.

30x40 WEG Electric trade show booth featuring industrial motor and control system displays, clearly defined product zones, freestanding demonstration units, and large-format educational graphics highlighting applications and engineering solutions.
30x40 WEG Electric trade show booth featuring industrial motor and control system displays, clearly defined product zones, freestanding demonstration units, and large-format educational graphics highlighting applications and engineering solutions.
30x40 WEG Electric trade show booth featuring industrial motor and control system displays, clearly defined product zones, freestanding demonstration units, and large-format educational graphics highlighting applications and engineering solutions.
30x40 WEG Electric trade show booth featuring industrial motor and control system displays, clearly defined product zones, freestanding demonstration units, and large-format educational graphics highlighting applications and engineering solutions.

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