Client / Promotion in Motion (PIM)
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks
PIM at Sweets and Snacks
The hall was somewhat segmented and we wanted to draw attendees to this booth, so we showcased large graphics for the expansive portfolio of products. We aimed to create an equal amount of exposure on the aisle for each and every product.
The booth featured two antique trucks with actual fruit on display to highlight that products are “Made with Real Fruit” and “Fruit is our First Ingredient”. A large, well-lit hanging sign was highly visible from all locations in the hall. LED boards with changing content throughout the booth reinforced the brand messaging.
