Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Restaurant Association (NRA) Show
Specs / 50’x50’
PepsiCo at NRA
For the 2025 National Restaurant Association (NRA) Show, PepsiCo’s focus was to highlight some of their latest partnerships and innovation products. The main design challenge was to showcase PepsiCo’s new innovations while also highlighting their well-known beverage and snack brands for current and prospective clients within an engaging booth experience.
Attendees entered the 50’x50’ booth through the Local Eats Zone, which spotlighted PepsiCo’s support of local restaurants and small businesses through a fully built mock restaurant. Nearby, the Drips by Pepsi initiative came to life with iridescent inflatables, interactive 3D photo moments, and a bold custom sampling area. The booth not only captured the attention of show attendees but also showcased PepsiCo’s wide range of offerings in a thoughtfully curated, cohesive experience.
