Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Expo West
Specs / 20'x30'
PepsiCo at Expo West 2026
For Expo West 2026, PepsiCo partnered with MSM to design a unified, portfolio-driven exhibit that redefined perceptions of the brand as a leader in better-for-you food and beverage innovation. The booth highlighted PepsiCo’s ongoing transformation, including the removal of artificial dyes and ingredients, while emphasizing the importance of protein and fiber as functional nutrition pillars. Featuring key brands such as SunChips Fiber, Smartfood FiberPop, Quaker Rice Crisps Protein, and Good Warrior Meat Sticks, the space created a cohesive narrative that balanced individual brand storytelling with a strong overarching PepsiCo identity.
This large-scale exhibit was designed as a structured, multi-brand environment that allowed each product line to stand out while maintaining a unified visual identity. A bright, open floor plan and neutral material palette of whites and light wood tones created a clean foundation for bold, backlit brand storytelling. Clearly defined product zones enabled intuitive navigation across the portfolio, while strategically placed sampling stations encouraged direct consumer engagement. The result was a highly functional, education-driven environment that balanced scale, clarity, and brand cohesion.
