Client / Palo Alto Networks
Service / Tradeshow Exhibit
Industry / Cybersecurity
Show / Black Hat USA
Palo Alto Networks at Black Hat USA
We aimed to create a standout presence that not only showcased Palo Alto Networks’ innovative security solutions but also engaged attendees in a dynamic and interactive environment. Our objective was to design a 30×40 booth space that effectively integrated five distinct areas: a theater for speaking sessions, four demo counters to highlight current products, a Security Operations Center (SOC), a SecOps Gaming Station, and an AI Photo Activation. Each area in the booth served a unique purpose, so we aimed to highlight them as individual spaces while maintaining a fluid flow for visitors.
A large four-sided LED screen displaying dynamic content that highlighted Palo Alto Networks’ brand and messaging was the focal point of the booth. The AI Photo Activation was another highlight of this space, leaving attendees with a memento from the event and encouraging brand engagement online. With two custom iPad kiosks, attendees could use AI to snap a photo and become an AI Hero! Their photo was shown on the large four-sided LED screen atop the booth and sent to their mobile device.
