Client / Kenvue
Service / Tradeshow Exhibit
Industry / Healthcare
Show / SmileCon (ADA)

Kenvue at SmileCon

Listerine aimed to make a bold statement at SmileCon by transforming their 20×30 space into an immersive experience, featuring a theater area for scientific presentations, sampling at sink stations, an interactive Listerine game, and a passport journey for attendees. Their goal was to elevate their presence, and they ultimately took home the award for best overall design!

This 20×30 space showcased four sinks where attendees could sample a range of Listerine products, along with vibrant graphics and a neon outline of the Total Care Listerine bottle. The passport journey invited attendees to visit at least three stations, and upon completion, they could head to the pick-up window to receive a Listerine bag filled with product samples.

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