Client / Kenvue
Service / Tradeshow Exhibit
Industry / Consumer Goods & Healthcare
Show / American Academy of Pediatrics
Specs / 40x40
Kenvue at AAP
Kenvue’s goal for the American Academy of Pediatrics was to elevate their presence more than ever before, and they successfully achieved this with a dynamic and interactive exhibitor experience. This 40×40 space incorporated LED technology, enhancing the visual appeal and engagement of their displays. A standout feature was the passport journey, where attendees visited various stations to collect stamps, ultimately earning a Tylenol SmartCheck. Throughout the day, Kenvue hosted educational presentations at their theater, providing valuable insights on their products to participants.
The Kenvue booth at the American Academy of Pediatrics was a showcase of innovation and engagement, featuring several key elements that captivated attendees. The passport journey encouraged interaction, inviting visitors to explore different stations throughout the booth. In addition, a dedicated theater offered insightful presentations, creating an educational hub at the event. Central to the booth’s design was a large LED screen that displayed vibrant visuals, drawing attention to Kenvue’s brands. Each of the six brands, which included, Zarbee’s, Johnson’s, Children’s Tylenol, Aveeno Baby, Neutrogena and Children’s Zyrtec, were allotted individual space, allowing for product detailing and sampling that emphasized their distinct benefits and characteristics. This thoughtful layout not only highlighted their brand differences but also fostered a cohesive and interactive experience for all attendees.