Client / Kenvue
Service / Tradeshow Exhibit
Industry / Healthcare
Show / American Academy of Dermatology
Kenvue at AAD
Kenvue had a challenge, as most dermatologists knew them by the J&J brand. At the American Academy of Dermatology (AAD) Annual Meeting they had to introduce the Kenvue name, without taking away from brands that dermatologists rely on. This space lead with their key brands such as Neutrogena, Aveeno, NEOSTRATA, Lubriderm, and Rogaine, enabling each to showcase its unique brand/products while maintaining a cohesive presentation and always grounded in science.
This 80’x110’ space highlighted a 20’ tall, curved LED screen that allowed Kenvue and its brands to tell a story while doubling as a theater presentation for educational sessions. Neutrogena and Aveeno highlighted brand themed photo opportunities that attracted social media bloggers and influencers to share out to their followers.
In addition, the booth featured product displays and sampling, an influencer pod, and (2) amazing bags, stuffed with full-size products that were awarded to all that participated in the necessary stops along with journey. This journey was guided by a passport system that allowed Kenvue to capture key information on their customers.
