Attendees entered the 80’x140’ space through a grand central walkway that led to the main LED theater, where expert-led presentations ran throughout the show. Each brand had their own feature area and scheduled “Kenvue Takeover” moments transformed LED screens and ceiling lighting to vibrant Kenvue green, visually unifying the space. A standout element was the giant LED Neutrogena Hydroboost jar that attendees could enter to engage with a one-of-a-kind activation, or complete their passport card to redeem for (2) large bags of full-sized products from Neutrogena and Aveeno.