Client / Gatorade
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Strength and Conditioning Association Coaches (NSCA Coaches)
Specs / 20'x20'
Gatorade at NSCA Coaches
In January 2024, Gatorade kicked off the tradeshow season at NSCA Coaches with an immersive journey through the cutting-edge realm of Augmented Reality. With a captivating blend of innovation and interaction, Gatorade not only showcased their products but also orchestrated an unforgettable journey, educating attendees in an extraordinary way.
The NSCA Coaches, a division of the National Strength and Conditioning Association, is dedicated to offering targeted education, resources, and support for strength and conditioning coaches. Given the event’s focus on these professionals, we crafted an experience tailored to their interests.
Augmented Reality stole the spotlight in our booth, but our collaboration with Hawkin’s Dynamics to showcase their state-of-the-art Force Plate jump added to the excitement. Attendees immersed themselves in an AR simulation, diving into a pool of Gatorade orange, bringing in more energy into the booth.
