A dramatic, gold-toned “runway” drew attendees toward the Ferrero Rocher launch, leading into an elegant, immersive space featuring gold-clad brand ambassadors and angled LED lighting designed to capture attention. To showcase Nutella Peanut, attendees sampled the new product, paired it with a variety of snack options, and posed for photos with an oversized Nutella Peanut container set against a display of layered 3D product elements.