Client / Ferrero
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Sweets and Snacks

Ferrero at Sweets and Snacks

Ferrero wanted to introduce their new product, Tic Tac Chewy, and differentiate its distinct multi-texture taste adventure! Ferrero not only wanted an impactful display headlining their booth, but they also wanted to catch attendees at the entrance, before they entered the hall. Their goal was to bring to life the texture experience and create a “Candyland” like atmosphere.

The hall entrance featured colorful graphics, larger-than-life products, and Tic Tac shaped floor decals which lead attendees right to the booth space. The display in the booth included two oversized products, a broken pill to illustrate the product texture of the chewy inside, a custom sampling bin for product giveaways, and a 10-foot-tall lighted burst to match the packaging. These elements made Tic Tac Chewy the hero of the Ferrero booth and made for an Instagramable moment!

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