10x20 Booz Allen Hamilton trade show booth at RSA featuring a sleek, technology-forward design with a backlit reception counter, immersive LED display wall extending to the floor, and a semi-private demo area for cybersecurity presentations and client meetings.
Client / Booz Allen Hamilton
Service / Tradeshow Exhibit
Industry / Risk Management
Show / RSA
Specs / 10’x20’

Booz Allen Hamilton at RSA 2026

For its RSA Conference debut, Booz Allen Hamilton partnered with MSM to design a compact yet highly immersive 10’ x 20’ cybersecurity exhibit focused on innovation storytelling and high-value client engagement. The space was developed to showcase the firm’s latest advancements in cybersecurity and digital transformation while creating a platform for meaningful conversations with prospective clients. Through a blend of interactive technology, modern design language, and strategic spatial planning, the booth established a strong presence within a highly competitive enterprise technology environment.

10x20 Booz Allen Hamilton trade show booth at RSA featuring a sleek, technology-forward design with a backlit reception counter, immersive LED display wall extending to the floor, and a semi-private demo area for cybersecurity presentations and client meetings.

This sleek, technology-forward booth was designed to communicate innovation at first glance while supporting deep technical engagement within a compact footprint. A 3D backlit reception counter served as a striking entry point, guiding attendees into a semi-private meeting zone equipped for live demos and client discussions. A dramatic LED feature wall extending from vertical surface to floor created a high-impact visual anchor, drawing attendees into the space. The result was a fully integrated environment that balanced storytelling, functionality, and cybersecurity thought leadership.

10x20 Booz Allen Hamilton trade show booth at RSA featuring a sleek, technology-forward design with a backlit reception counter, immersive LED display wall extending to the floor, and a semi-private demo area for cybersecurity presentations and client meetings.
10x20 Booz Allen Hamilton trade show booth at RSA featuring a sleek, technology-forward design with a backlit reception counter, immersive LED display wall extending to the floor, and a semi-private demo area for cybersecurity presentations and client meetings.
10x20 Booz Allen Hamilton trade show booth at RSA featuring a sleek, technology-forward design with a backlit reception counter, immersive LED display wall extending to the floor, and a semi-private demo area for cybersecurity presentations and client meetings.

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