The Challenges: Palo Alto Networks set a goal of creating a space where they could engage, inspire, and educate through impactful experiences to position themselves as THE cybersecurity partner of choice.
The Solution: This sleek and modern booth featured bright colors and bold graphics to playfully invite attendees into the space. Each of Palo Alto’s products had their own dedicated demo station, called out with their four main brand colors. The booth also featured a large theater space for larger group presentations, and an inviting welcome desk area.
Digital Drone Racing: Another unique element within this booth was an interactive drone game we developed to showcase Palo Alto’s products in a fun and interesting way. This game utilized attendee’s mobile devices to control their drone and the race was displayed on the large screen within the booth. Each drone was modeled and named after a Palo Alto Network’s product and players raced through the course battling various cyber threats.
The Challenges: At Enterprise Connect, RingCentral hoped to create a set of innovative and exciting spaces where they could connect with their clients. They aimed to create a new booth space to show off their new branding, including new videos and imagery, and to generate buzz about their offerings.
The Solution: We helped RingCentral create three unique spaces in and around the show floor including a 50’x50’ booth space, a laid-back café area, and presentation a space for expert sessions and lecture style talks. Each of these areas drove traffic to one another with the goal of creating awareness for the company.
The 50’x50 booth space featured a large LED screen, cascading from the wall down onto the floor, that captivated audiences the second they walked into the booth. Additional features such as the large animated LED hanging sign, demonstration areas, conference rooms and an interactive whiteboard delighted attendees and created an excellent platform to promote the RingCentral offerings.
How do you engage an audience of technology experts? By creating an interactive brand experience, “locking” everyone in, and giving them 10 minutes to solve three techy-type puzzles. Attendees entered an escape room designed to emulate a futuristic data center—complete with glowing panels and life-size moveable racks. They were then challenged to beat the clock by solving three technical puzzles.
The result was a high energy, memorable brand experience that delivered results. Dell EMC saw over 7,500 lead scans—their most ever.Let our expert experience designers go to work for you.
