Client / RingCentral
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / Enterprise Connect

RingCentral at Enterprise Connect

The goal with this space was to gain visibility and recognition as the client aimed to showcase their expertise. In response to the client’s desire to elevate their appearance with a more high-tech presence this year, we integrated two LED screens into the design. With a reduced booth size, we had to ensure that while downsizing, we maintained the essential features and functionalities of the booth. In addition to this 30×50 booth, we also designed multiple meeting spaces to facilitate customer meetings.

This booth was awarded Overall Best of Enterprise Connect, and we are so proud! This space featured a juice and cocktail bar, a brand-new reception desk, all new demo stations, a new hanging sign, and custom-printed linoleum flooring!

Let’s bring your brand to life.

Client / Palo Alto Networks
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / Google Cloud Next

Palo Alto Networks at Google Cloud Next

While keeping in mind the show rules and regulations, we complied by modifying the existing hanging sign and reconfiguring the floorplan. The overall objective of the space was to create a steady flow of traffic and attract attendees equally to the theater as well as the demo stations. This project showcased new client branding.

A major highlight of this space was the utilization of a custom-built multi-player Drone Game Activation. The Palo Alto Drone Game allows attendees to race their product-themed drone through a cyber world, eliminating threats along the way. Players controlled the motion of their drone by utilizing existing functions of their cell phones. Not only did this game provide a great source of attendee engagement, but it was also educational. A brief product introduction was shown to users as they selected their drone. Another highlight of this booth was the use of unique seating in this space – we used corrugated cardboard benches that matched client branding.

Let’s bring your brand to life.

Client / Palo Alto Networks
Service / Tradeshow Exhibit
Industry / IT
Show / AWS re:Invent

Palo Alto Networks at AWS re:Invent

The primary objective for this booth was to attract a range of attendees, ensure a smooth flow of traffic, and appear as a leader in the industry. Our client sought to onboard new customers, expand attendee’s knowledge of cybersecurity solutions, and to educate existing customers on additional products and offerings. To achieve this, we designed an open floorplan with clear sightlines, facilitating easy movement and engagement within the space.

The main feature of this booth was its captivating luminescence from both overhead lighting and 3 large LED towers. Utilizing individual LED tubes, we created an undulating “wave pattern” overhead. These dynamic lights transitioned colors and were spotlighted for rotating “brand takeovers”. Complementing this, color-coded demo stations in each corner glowed with halo downlighting and themed edge lighting.

Additionally, we designed a dedicated theater area for live presentations and auxiliary conversations. Lastly, we showcased new dimensional, backlit overhead logos which faced outwards on all sides above the booth, adding a striking finishing touch to the space!

Let’s bring your brand to life.

Client / Palo Alto Networks
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / RSA
Specs / 30’x40’

Palo Alto Networks

The Challenges: Palo Alto Networks set a goal of creating a space where they could engage, inspire, and educate through impactful experiences to position themselves as THE cybersecurity partner of choice. 

The Solution: This sleek and modern booth featured bright colors and bold graphics to playfully invite attendees into the space. Each of Palo Alto’s products had their own dedicated demo station, called out with their four main brand colors. The booth also featured a large theater space for larger group presentations, and an inviting welcome desk area. 

 

Digital Drone Racing: Another unique element within this booth was an interactive drone game we developed to showcase Palo Alto’s products in a fun and interesting way. This game utilized attendee’s mobile devices to control their drone and the race was displayed on the large screen within the booth. Each drone was modeled and named after a Palo Alto Network’s product and players raced through the course battling various cyber threats.

 

Let’s bring your brand to life.

Client / RingCentral
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / Enterprise Connect
Specs / 50’x50’

GatherRING Together at Enterprise Connect

The Challenges: At Enterprise Connect, RingCentral hoped to create a set of innovative and exciting spaces where they could connect with their clients. They aimed to create a new booth space to show off their new branding, including new videos and imagery, and to generate buzz about their offerings. 

The Solution: We helped RingCentral create three unique spaces in and around the show floor including a 50’x50’ booth space, a laid-back café area, and presentation a space for expert sessions and lecture style talks. Each of these areas drove traffic to one another with the goal of creating awareness for the company. 

The 50’x50 booth space featured a large LED screen, cascading from the wall down onto the floor, that captivated audiences the second they walked into the booth. Additional features such as the large animated LED hanging sign, demonstration areas, conference rooms and an interactive whiteboard delighted attendees and created an excellent platform to promote the RingCentral offerings. 

 

Let’s bring your brand to life.

Client / Dell EMC
Service / Tradeshow Exhibit
Industry / IT/Telecom
Show / EMC World
Specs / 70'x70'

Dell EMC

How do you engage an audience of technology experts? By creating an interactive brand experience, “locking” everyone in, and giving them 10 minutes to solve three techy-type puzzles. Attendees entered an escape room designed to emulate a futuristic data center—complete with glowing panels and life-size moveable racks. They were then challenged to beat the clock by solving three technical puzzles.

The result was a high energy, memorable brand experience that delivered results. Dell EMC saw over 7,500 lead scans—their most ever.Let our expert experience designers go to work for you.

Let’s bring your brand to life.

Client / CaseWare
Service / Inline/Portable Experiences
Industry / IT/Telecom
Specs / 10'x20'

CaseWare

It’s not the size of the exhibit space that matters, it’s what you do with it. Caseware’s new inline exhibit design is a perfect case in point.

Software solutions company, CaseWare, approached MSM to concept a new 10’x20′ exhibit design for the debut of their new Alessa brand. They desired a high-end, tech-forward and functional inline exhibit that gave them flexibility to engage with their attendees in different ways from show-to-show, depending on the audience and their objectives.

The resulting exhibit design solution integrated softly illuminated, recessed alcoves to conduct product demonstrations and incorporated airy, down-lit counters that could function as a walk-up station or a genius-bar style conversation space. Beautiful warm woodgrain details and flooring complemented the cool blue Alessa brand colors and created a high-end, modern, yet approachable look and feel to the space.

A central structure provided prominent digital messaging and ample storage was contained within the main reception counter. The 10’x20′ was also engineered to break-down seamlessly for CaseWare’s smaller 10’x10′ configuration to optimize use of the new exhibit properties across their entire program.

As they say, good things really do come in small packages.

Let’s bring your brand to life.