Client / Kenvue
Service / Tradeshow Exhibit
Industry / Healthcare
Show / American Academy of Dermatology

Kenvue at AAD

Kenvue had a challenge, as most dermatologists knew them by the J&J brand. At the American Academy of Dermatology (AAD) Annual Meeting they had to introduce the Kenvue name, without taking away from brands that dermatologists rely on. This space lead with their key brands such as Neutrogena, Aveeno, NEOSTRATA, Lubriderm, and Rogaine, enabling each to showcase its unique brand/products while maintaining a cohesive presentation and always grounded in science.


This 80’x110’ space highlighted a 20’ tall, curved LED screen that allowed Kenvue and its brands to tell a story while doubling as a theater presentation for educational sessions. Neutrogena and Aveeno highlighted brand themed photo opportunities that attracted social media bloggers and influencers to share out to their followers.

In addition, the booth featured product displays and sampling, an influencer pod, and (2) amazing bags, stuffed with full-size products that were awarded to all that participated in the necessary stops along with journey. This journey was guided by a passport system that allowed Kenvue to capture key information on their customers.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Restaurant Show (NRA)

PepsiCo at the National Restaurant Show

For the 2023 National Restaurant Association Show, PepsiCo wanted to show up bigger and better than ever with a presence that not only “wowed” attendees but also introduced their new Pepsi logo and branding. These efforts culminated in a design that was unlike anything they have done before- featuring dark colors, bold graphics and unique digital components and accents to bring the space to life.

The largest element of this new booth was a massive 30ft. diameter hanging sign that acted as a beacon above the PepsiCo booth. This hanging sign featured bold colors, pulsating graphics, and a floating disc to emphasize the new logo and branding.

At floor level, one of the main focal points of this booth space was a large “L-Shaped” LED screen that featured dynamic looping content consisting of Pepsi, Frito Lay and Quaker product videos. This unique and eye-catching element drew attention from the show’s audience and became the backdrop for attendee photos and videos.

These dramatic elements were tied together with seamless fabric wall graphics, custom-built cabinetry and bold structural accents to create a one-of-a-kind booth experience.  This booth quickly became one of the most talked about booths on the show floor and maintained steady foot traffic throughout the duration of the show.

Let’s bring your brand to life.

Client / Golisano Children's Hospital (University of Rochester)
Service / Environments & Installations
Industry / Healthcare
Show / Lobby Install

University of Rochester

For the University at Rochester Golisano Children’s Hospital, MSM fabricated and installed a one-of-a-kind installation spanning 60′ in length. The whimsical installation was created through a custom façade to match the hospital’s existing gift shop, and housed a multi-layered city scene.

RGB lighting was installed in between each layer and was programmed to change from day to night so anytime you passed the installation, the scene would be saturated in a different hue.

Let’s bring your brand to life.