Industry: Consumer Goods

Next Project
Client / Muscle Milk
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Expo West
Specs / 10'x20'

Muscle Milk at Expo West 2026

Muscle Milk engaged MSM to design a purposeful and conversion-driven 10’ x 20’ booth experience for Expo West 2026, centered on the launch and visibility of its reformulated ready-to-drink portfolio. The environment was built to reinforce the brand’s “Protein for All” positioning while driving awareness, product education, and trial. Through bold visual branding, streamlined messaging, and integrated sampling opportunities, the booth created an approachable yet premium experience designed to connect with health-conscious consumers and retail buyers alike.

Muscle Milk 10x20 trade show booth featuring clean, modern design with bold product displays, front sampling counter, illuminated back wall showcasing protein drink varieties, and integrated digital screens highlighting nutritional messaging and brand lineup.

This 10’ x 20’ exhibit delivered a clean, modern retail-inspired environment focused on clarity, function, and product visibility. A front-facing sampling counter created a natural entry point for attendee engagement, while the back wall provided a structured visual system showcasing the full product lineup. Large-scale graphics and nutritional messaging reinforced Muscle Milk’s protein-first positioning, ensuring fast comprehension on a busy show floor. Integrated digital elements added an educational layer, supporting deeper product understanding and strengthening brand credibility in the better-for-you nutrition space.

Muscle Milk 10x20 trade show booth featuring clean, modern design with bold product displays, front sampling counter, illuminated back wall showcasing protein drink varieties, and integrated digital screens highlighting nutritional messaging and brand lineup.
Muscle Milk 10x20 trade show booth featuring clean, modern design with bold product displays, front sampling counter, illuminated back wall showcasing protein drink varieties, and integrated digital screens highlighting nutritional messaging and brand lineup.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Expo West
Specs / 20'x30'

PepsiCo at Expo West 2026

For Expo West 2026, PepsiCo partnered with MSM to design a unified, portfolio-driven exhibit that redefined perceptions of the brand as a leader in better-for-you food and beverage innovation. The booth highlighted PepsiCo’s ongoing transformation, including the removal of artificial dyes and ingredients, while emphasizing the importance of protein and fiber as functional nutrition pillars. Featuring key brands such as SunChips Fiber, Smartfood FiberPop, Quaker Rice Crisps Protein, and Good Warrior Meat Sticks, the space created a cohesive narrative that balanced individual brand storytelling with a strong overarching PepsiCo identity.

This large-scale exhibit was designed as a structured, multi-brand environment that allowed each product line to stand out while maintaining a unified visual identity. A bright, open floor plan and neutral material palette of whites and light wood tones created a clean foundation for bold, backlit brand storytelling. Clearly defined product zones enabled intuitive navigation across the portfolio, while strategically placed sampling stations encouraged direct consumer engagement. The result was a highly functional, education-driven environment that balanced scale, clarity, and brand cohesion.

Let’s bring your brand to life.

Client / Gatorade
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / Expo West
Specs / 10'x20'

Gatorade at Expo West 2026

For Expo West 2026, Gatorade partnered with MSM to create a high-impact 10’ x 20’ trade show booth experience designed to bring its evolved brand architecture—Better. Faster. Longer.—to life. The space was strategically developed to introduce and reinforce Gatorade’s future-forward portfolio, including G Lower Sugar, Gatorlyte, and G Longer Lasting. Through a combination of immersive product storytelling, sampling moments, and interactive engagement—including a virtual prize wheel—the booth delivered a dynamic environment that drove both education and brand interaction at scale within a compact footprint.

10x20 Gatorade trade show booth featuring bold orange branding.

This 10’ x 20’ experiential booth was engineered to deliver maximum visibility and engagement within the high-traffic Expo West environment. Bold use of color, led by Gatorade’s signature orange palette, created instant brand recognition while reinforcing performance-driven messaging. Clean sightlines and elevated graphic storytelling ensured product benefits were communicated quickly and clearly. Integrated activation elements, including sampling touchpoints and gamified engagement, encouraged meaningful attendee participation and increased dwell time, turning a compact footprint into a high-energy brand experience.

10x20 Gatorade trade show booth featuring bold orange branding.
10x20 Gatorade trade show booth featuring bold orange branding.

Let’s bring your brand to life.

Client / Kenvue
Service / Tradeshow Exhibit
Industry / Healthcare
Show / American Academy of Dermatology (AAD) Annual Meeting
Specs / 80’x140’

Kenvue at AAD 2025

Kenvue’s AAD exhibit was designed to educate, engage, and reinforce its leadership in skincare. The booth highlighted key brands—Neutrogena, Aveeno, NeoStrata, Rogaine, Lubriderm, and Band-Aid—while maintaining a unified Kenvue identity. 

Attendees entered the 80’x140’ space through a grand central walkway that led to the main LED theater, where expert-led presentations ran throughout the show. Each brand had their own feature area and scheduled “Kenvue Takeover” moments transformed LED screens and ceiling lighting to vibrant Kenvue green, visually unifying the space. A standout element was the giant LED Neutrogena Hydroboost jar that attendees could enter to engage with a one-of-a-kind activation, or complete their passport card to redeem for (2) large bags of full-sized products from Neutrogena and Aveeno.

Let’s bring your brand to life.

Client / PepsiCo
Service / Tradeshow Exhibit
Industry / Food & Beverage
Show / National Restaurant Association (NRA) Show
Specs / 50’x50’

PepsiCo at NRA 2025

For the 2025 National Restaurant Association (NRA) Show, PepsiCo’s focus was to highlight some of their latest partnerships and innovation products. The main design challenge was to showcase PepsiCo’s new innovations while also highlighting their well-known beverage and snack brands for current and prospective clients within an engaging booth experience.

Attendees entered the 50’x50’ booth through the Local Eats Zone, which spotlighted PepsiCo’s support of local restaurants and small businesses through a fully built mock restaurant. Nearby, the Drips by Pepsi initiative came to life with iridescent inflatables, interactive 3D photo moments, and a bold custom sampling area. The booth not only captured the attention of show attendees but also showcased PepsiCo’s wide range of offerings in a thoughtfully curated, cohesive experience.

Let’s bring your brand to life.

Client / Kenvue
Service / Tradeshow Exhibit
Industry / Consumer Goods & Healthcare
Show / American Academy of Pediatrics
Specs / 40x40

Kenvue at AAP

Kenvue’s goal for the American Academy of Pediatrics was to elevate their presence more than ever before, and they successfully achieved this with a dynamic and interactive exhibitor experience. This 40×40 space incorporated LED technology, enhancing the visual appeal and engagement of their displays. A standout feature was the passport journey, where attendees visited various stations to collect stamps, ultimately earning a Tylenol SmartCheck. Throughout the day, Kenvue hosted educational presentations at their theater, providing valuable insights on their products to participants.

The Kenvue booth at the American Academy of Pediatrics was a showcase of innovation and engagement, featuring several key elements that captivated attendees. The passport journey encouraged interaction, inviting visitors to explore different stations throughout the booth. In addition, a dedicated theater offered insightful presentations, creating an educational hub at the event. Central to the booth’s design was a large LED screen that displayed vibrant visuals, drawing attention to Kenvue’s brands. Each of the six brands, which included, Zarbee’s, Johnson’s, Children’s Tylenol, Aveeno Baby, Neutrogena and Children’s Zyrtec, were allotted individual space, allowing for product detailing and sampling that emphasized their distinct benefits and characteristics. This thoughtful layout not only highlighted their brand differences but also fostered a cohesive and interactive experience for all attendees.

Let’s bring your brand to life.

Client / Revision Skincare
Service / Tradeshow Exhibit
Industry / Consumer Goods
Show / American Academy of Dermatology

Revision Skincare at American Academy of Dermatology (AAD)

To showcase Revision Skincare’s product and accommodate various sized products, we improved the existing locking pedestal display. This change was more pleasing to the eye and kept the products front and center, allowing for a dynamic display while keeping product safe and secure.

The hanging sign fabric was modified to all black and white and to be one large fabric that was flush with the bottom of the sign.  This allowed the internally lit sign to really shine.  The structural arch featured large, double-sided rear-lit black and white images.

Let’s bring your brand to life.

Previous Project
Client / Revision Skincare
Service / Tradeshow Exhibit
Industry / Consumer Goods
Show / AAD

Revision Skincare

The Challenges: When it came to the overall design of this exhibit, Revision Skincare wanted to achieve a look to reflect their brand – bright, bold and innovative. A modern structure with clean lines was critical to allow Revision Skincare branding and product to shine through. Lighting in this space was important, as the goal was to create an upleveled experience for attendees while visiting the booth.

The Solution: This clean, bright booth featured several lighting elements to contrast the black product packaging and logo treatments. The bold 10’x10”x10’ Revision Skincare interior-lit hanging cube was very impactful and stood out among the mostly white hanging signs at the event.

The large structural arch featured large double-sided rear-lit images and pierce cut logos on the end cabinets. Up-lighting on shelves created a striking museum-like display to highlight the Revision Skincare product line. The product sample counters within the booth featured front glowing lightbox panels and toe-kick lighting to create a dramatic effect throughout the space. Custom pedestals with lighting features for bag and literature distribution added convenience for attendees as well as consistency to the overall look and feel.

Let’s bring your brand to life.